[05/05/14 - 09:56 AM]
Live + 7 Day Ratings: ABC's "Scandal" Finale Emerges as the Week's #1 TV Show Outright in Adults 18-49 and Builds to Series Highs
ABC further spins the numbers for the week of April 14-20.

[via press release from ABC]

Live + 7 Day Ratings: ABC's "Scandal" Finale Emerges as the Week's #1 TV Show Outright in Adults 18-49 and Builds to Series Highs

Live + 7 Day Ratings for the week of 4/14/14 (Week #30):

Please note: ABC's Marvel's Agents of S.H.I.E.L.D. at 8pm and most of ABC's Wednesday line-up (including Modern Family and Nashville) were in repeats, while Resurrection and Revenge were pre-empted for the Hallmark Hall of Fame Movie.

ABC claimed the week's Top 2 gainers in TV playback among Adults 18-49, with Grey's Anatomy (+1.8 rating points) and the season finale of Scandal (+1.5 rating points). In addition, Scandal (+3.8 million) - #2 and Grey's (+3.7 million) - #3 placed among the Top 3 biggest overall gainers for the week.

Growing to a 4.9 rating and 14.4 million Total Viewers in the Live + 7 numbers, Scandal tied a series high in Adults 18-49 and drew its biggest-ever audience.

In the final Live + 7 Day ratings, ABC's Scandal (4.9 rating) emerged as the #1 TV show of the week in Adults 18-49, moving out of a tie with NBC's The Voice in the Live+SD numbers. In addition, Grey's (4.4 rating) moved ahead of The Voice (4.1 rating) and The Voice-Tue (3.7 rating) to rank as the week's #2 broadcast program in Adults 18-49. In the initial L+SD data, Grey's placed behind both editions of The Voice.

Season-to-Date TV Playback (9/23/13-4/20/14):

Based on TV playback data for the 2013-14 season, ABC claims 5 of the Top 10 playback gainers among Adults 18-49 on the broadcast networks (the most of any net): Modern Family (+2.0 rating points) - #2, Grey's Anatomy (+1.9 rating points) - #4, Marvel's Agents of S.H.I.E.L.D. (+1.6 rating points) and Scandal (+1.6 rating points) tie at #5 and Resurrection (+1.3 rating points) - #10. ABC owns 4 of the 10 biggest overall gainers on the broadcast networks (tied with CBS): Modern Family (+4.44 million) - #5, Castle (+4.40 million) - #6, Grey's (+3.95 million) - #7 and Scandal (+3.92 million) - #8.

Nearly all of ABC's returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: The Bachelor (+24% vs. +22%), Castle (+60% vs. +50%), Dancing with the Stars (+19% vs. +13%), Grey's Anatomy (+70% vs. +55%), Last Man Standing (+46% vs. +33%), Modern Family (+56% vs. +53%), Nashville (+80% vs. +58%), The Neighbors (+33% vs. +17%), Once Upon a Time (+55% vs. +44%), Revenge (+63% vs. +48%), Scandal (+53% vs. +42%) and Shark Tank (+30% vs. +21%).

· Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 scripted show this season with Adults 18-49 based on original telecasts, beating CBS' NCIS (4.1 rating vs. 4.0 rating). Based on first-run telecasts in the L+7 Adult 18-49 ratings, ABC claims the season's #1 scripted show on Tuesday (S.H.I.E.L.D. - 4.1), #1 show on Wednesday (Modern Family - 5.6), #1 dramas on Thursday (Grey's and Scandal tied - 4.6), #1 show on Friday (Shark Tank - 2.6) and #1 broadcast series on Sunday (Resurrection - 4.0).

· Modern Family is the season's #2 scripted series among Adults 18-49 on the broadcast networks (5.6 rating).

Source: The Nielsen Company, as dated. Network averages based on all programming. Program rankers based on regular, original telecasts only.

  [may 2014]  


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