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[05/07/14 - 08:34 AM]
ABC's "The Golbergs" Beats Fox's "New Girl" Finale/"Celebrity Wife Swap" Is Up 13% in Adults 18-49
ABC spins the numbers for Tuesday, May 6.

[via press release from ABC]

ABC's "The Golbergs" Beats Fox's "New Girl" Finale/"Celebrity Wife Swap" Is Up 13% in Adults 18-49

Marvel's Agents of S.H.I.E.L.D. (8-9pm - 5.1 million and 1.8/6 in AD18-49):

During the 8 o'clock hour, ABC's Marvel's Agents of S.H.I.E.L.D. ran within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating (1.8/6 vs. 1.9/6 Fast Affiliate on 4/29/14, which rose 2-tenths in the Nationals). Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49.

· S.H.I.E.L.D. ranked #1 in its hour with key Men (M18-34/M18-49). Among Men 18-34, ABC's S.H.I.E.L.D. (1.4/6) beat NBC's The Voice by 40% (1.0/4) and CBS' NCIS by 56% (0.9/4), finishing as the #1 scripted series in its slot for its 21st straight original airing. The new ABC drama is Tuesday's top-rated TV show this season with key Men (M18-34/M18-49) and is the season's #1 broadcast drama with Men 18-34 (tied w/The Blacklist).

· S.H.I.E.L.D. improved its time period by 80% in Adults 18-49 year to year, over the year-ago night with original programming.

· The ABC freshman drama gets big increases from TV playback. In the Live + 7 Day ratings for its most-recent regular original (w/o 4/7/14), S.H.I.E.L.D. posted the series' biggest-ever jump, spiking 79% over its L+SD Adult 18-49 number (going from a 1.9 rating to a 3.4 rating).

The Goldbergs (9-9:30pm - 4.1 million and 1.3/4 in AD18-49):

During the 9pm half-hour, ABC freshman The Goldbergs beat Fox's season finale of New Girl by 1.7 million viewers (4.1 million vs. 2.4 million) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4). The ABC comedy was also very competitive with NBC's The Voice-led About a Boy in the half-hour in Adults 18-49 (1.5/5 - pacing within 2-tenths).

Trophy Wife (9:30-10pm - 2.4 million and 0.7/2 in AD18-49):

During the 9:30pm half-hour, ABC freshman Trophy Wife tied Fox's season finale of The Mindy Project in Total Viewers (2.4 million).

Celebrity Wife Swap (10-11pm - 2.8 million and 0.9/3 in AD18-49):

At 10pm, Celebrity Wife Swap was up 13% week to week in Adults 18-49, while gaining 17% in Adults 18-34 to match a season high.

Quick Take for Tuesday, May 6, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's "S.H.I.E.L.D." Dominates the 8pm Hour Among Men 18-34, Beating NBC's "The Voice" by 40% and CBS' "NCIS" by 56%

ABC Freshman "The Goldbergs" Defeats Fox's Season Finale of "New Girl"

ABC's "Trophy Wife" Ties Fox's "The Mindy Project" Finale in Total Viewers

"Celebrity Wife Swap" Grows Week to Week by 13% Among Adults 18-49

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 5.1 million and 1.8/6 in AD18-49):

During the 8 o'clock hour, ABC's "Marvel's Agents of S.H.I.E.L.D." ran within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating (1.8/6 vs. 1.9/6 Fast Affiliate on 4/29/14, which rose 2-tenths in the Nationals). Please Note: "S.H.I.E.L.D." regularly increases from the preliminary Fast Affiliate numbers to the L+SD National program ratings, rising between 1-2-tenths in Adults 18-49. Also, overall Adult 18-49 TV usage in the hour was down a sharp -10% from the prior Tuesday (28.9% vs. 32.0%).

· "S.H.I.E.L.D." ranked No. 1 in its hour with key Men (M18-34/M18-49). Among Men 18-34, ABC's "S.H.I.E.L.D." (1.4/6) beat NBC's "The Voice" by 40% (1.0/4) and CBS' "NCIS" by 56% (0.9/4), finishing as the No. 1 scripted series in its slot for its 21st straight original airing. The new ABC drama is Tuesday's top-rated TV show this season with key Men (M18-34/M18-49) and is the season's No. 1 broadcast drama with Men 18-34 (tied w/"The Blacklist").

· "S.H.I.E.L.D." improved its time period by 80% in Adults 18-49 year to year, over the year-ago night with original programming (1.0/3 for "Splash" on 5/7/13).

· The ABC freshman drama gets big increases from TV playback. In the Live + 7 Day ratings for its most-recent regular original (w/o 4/7/14), "S.H.I.E.L.D." posted the series' biggest-ever jump, spiking 79% over its L+SD Adult 18-49 number (going from a 1.9 rating to a 3.4 rating).

"The Goldbergs" (9:00-9:30 p.m. - 4.1 million and 1.3/4 in AD18-49):

During the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" beat Fox's season finale of "New Girl" by 1.7 million viewers (4.1 million vs. 2.4 million) and by 8% in Adults 18-49 (1.3/4 vs. 1.2/4). The ABC comedy was also very competitive with NBC's "The Voice"-led "About a Boy" in the half-hour with Adults 18-49 (1.5/5 - pacing within 2-tenths).

"Trophy Wife" (9:30-10:00 p.m. - 2.4 million and 0.7/2 in AD18-49):

During the 9:30 p.m. half-hour, ABC freshman "Trophy Wife" tied Fox's season finale of "The Mindy Project" in Total Viewers (2.4 million).

"Celebrity Wife Swap" (10:00-11:00 p.m. - 2.8 million and 0.9/3 in AD18-49):

At 10:00 p.m., "Celebrity Wife Swap" was up 13% week to week in Adults 18-49, while gaining 17% in Adults 18-34 to match a season high.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 05/06/14.





  [may 2014]  
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· ABOUT A BOY (NBC)
· GOLDBERGS, THE (ABC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (FOX)
· NCIS (CBS)
· NEW GIRL (FOX)
· TROPHY WIFE (ABC)
· VOICE, THE (NBC)
· WIFE SWAP (ABC)





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