With the continued success of the NBA Playoffs, TNT once again swept the competition last week, rating as basic cable's #1 network in primetime among total viewers, adult 18-34, adults 18-49 and adults 25-54. TNT also scored first-place rankings in total day delivery of adults 25-54.
The 2014 NBA Playoffs on TNT are delivering an average of 4.2 million total viewers through 33 game telecasts, a +14% increase compared to an average of 3.7 million total viewers through the same period last year. The corresponding 2.7 U.S. HH rating for the NBA Playoffs to date this year has climbed +8% over an average 2.5 HH rating in 2013. Additionally, the NBA Playoffs on TNT have won the night 15 times amongst the coveted men 18-34 and men 18-49 demos and 11 times in total viewers so far this year. TNT has also televised eight of the Top 10 most-viewed NBA Playoff games on cable in 2014, including the all of the Top 4.
For the week of May 5, the NBA Playoffs on TNT delivered seven of cable's Top 10 most-watched programs. The playoffs propelled TNT to win the night in primetime among total viewers, men 18-34 and men 18-49 all four nights the network televised live game coverage last week.
Across the second week of May 2014, Adult Swim's Total Day performance ranked #1 on basic cable among adults 18-24, 18-34, & 18-49 and men 18-24. The network also ranked #2 for delivery of men 18-34 & 18-49, behind ESPN.
Among Adult Swim original programming, a new episode of Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among targeted adults 18-24, 18-34 & 18-49. On Monday night, a new episode of The Boondocks (Monday, 10:30 p.m.) posted year-over-year gains among all targeted adults and male demos, ranging between 7% and 58%.
On Saturday night's TOONAMI block, One Piece (1:30 a.m.) ranked #1 in its time period among all young adults and men. Similarly, Blue Exorcist (2 a.m.) ranked #1 in its time period among adults & men 18-24. Black Lagoon (2:30 a.m.) ranked #1 in its time period among all targeted men, while Beware the Batman (3 a.m.) ranked #1 in its timeslot among men 18-24 & 18-34. Moreover, Bleach (12 a.m.) and Naruto: Shippuden (1 a.m.) grew average delivery of targeted adults and men by double-digits vs. the same time period last year, ranging between 14% and 61%. Attack on Titan (11:30 p.m.) and Blue Exorcist (2 a.m.) also increased delivery among adults 18-34 & 18-49 and all targeted men.
Adult Swim programming - including Family Guy, The Boondocks, American Dad and Robot Chicken - accounted for 15 of the top 50 telecasts on basic cable for the week with adults 18-34, more than any other network.
Across the second week of May 2014, Cartoon Network ranked as television's #1 network for Early Prime (6-8 p.m.) delivery of boys 6-11 & 9-14, earning average delivery gains among kids 2-11 by 4%, and kids 6-11 by 2%. Average Total Day delivery also grew across all targeted kids and boy demos vs. the same time period last year - highlights include kids 2-11 increasing by 15%, kids 6-11 by 14% and kids 9-14 by 6%.
On Monday night, Cartoon Network's original animated programming fueled the network to land as the #1 television destination among kids 9-14 and boys 6-11 & 9-14 in Early Prime (6-8 p.m.). Average delivery grew across targeted kids/boys 2-11 & 6-11 vs. the same time period last year, ranging between 4% and 13%. A new episode of Adventure Time (6 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, #1 for the day among kids 9-14, and #1 in its time period among kids 6-11 and boys 2-11. Similarly, a new episode of Regular Show (6:30 p.m.) ranked #1 in its time period among kids 6-11 & 9-14 and all targeted boys. Both new episode premieres increased average delivery by double digits across all targeted kids/boys demos vs. the same time period last year, between 11% and 102%. Wrapping up the evening, a new episode premiere of Clarence (7 p.m.) ranked #1 in its time period among kids 6-11 & 9-14 and all targeted boys.
Wrapping up the week, Cartoon Network scored as the #1 television network on all TV among kids 6-11 & 9-14 and all targeted boys on Saturday Night, #1 among kids 6-11 and all targeted boys on Friday Night, #1 among all targeted boys on Sunday Night, and #1 among boys 9-14 on Thursday Night. Thursday night (6-8 p.m.) also increased average delivery of all key kids and boy demos vs. last year - between 3% and 23% - while Friday Night grew average delivery among kids/boys 2-11 & 6-11, between 3% and 20%.
Saturday Morning posted year-over-year delivery gains among kids/boys 2-11 & 6-11, between 50% and 61%. A new episode premiere of Pokémon The Series XY (8 a.m.) ranked #1 in its time period among boys 9-14, while the premiere of Tenkai Knights (7 a.m.) grew average delivery by double-digits - between 43% and 70% - among kids 2-11 & 6-11 and boys 2-11 & 6-11 vs. last year.
The Big Bang Theory on TBS continued to trounce the competition last week, accounting for 19 of basic cable's Top 20 sitcom telecasts among adults 18-49. The show also landed 17 of Top 20 sitcom telecasts for the week among total viewers.
TBS's hidden-camera competition series Deal With It averaged more than 1.3 million viewers in Live + 3 delivery for last Wednesday's episode, a +10% increase over the prior week. In key demos, Deal With It averaged 769,000 adults 18-49 in Live + 3 delivery (+2% vs. the prior week) and 398,000 among adults 18-34 (+4% vs. the prior week).