Driven by the continued success of its coverage of the NBA Playoffs, TNT once again swept the competition last week by ranking as basic cable's #1 network in primetime delivery of total viewers, households, adults 18-34, adults 18-49 and adults 25-54. TNT also scored a top spot for the week with adults 25-54 in total day.
The NBA Playoffs on TNT averaged a 2.8 U.S. household rating and 4.3 million total viewers through the second round (39 live game telecasts), growing by +8% and +10%, respectively, over last year's comparable coverage (2.6 U.S. HH rating; 3.9 million total viewers).
The NBA Playoffs have led TNT to win the night on cable 18 times among men 18-34 and men 18-49 and 14 times among total viewers. Additionally, TNT's Inside the NBA averaged 2,049,000 total viewers through the second round of the 2014 NBA Playoffs, a +5% increase over last year.
TNT claimed five of basic cable's top 10 programs for the week with total viewers, adults 18-49 and adults 25-54, with Tuesday night's match-up between the Los Angeles Clippers and the Oklahoma City Thunder ranking as the #1 program for the week in with adults 25-54. Among adults 18-34, TNT claimed six of the week's Top 10 programs, including five NBA Playoff match-ups and Tuesday night's installment of Inside the NBA Playoffs.
TNT's exclusive coverage of the NBA Western Conference Finals continues Wednesday, May 21, at 9 p.m. (ET) with Game 2 between the Oklahoma City Thunder and San Antonio Spurs.
Across the third week of May 2014, Adult Swim's Total Day Delivery performance ranked #1 on basic cable among all targeted adults and male demos-adults 18-24, 18-34, & 18-49 and men 18-24, 18-34, & 18-49.
Among the network's original programming, a new episode premiere of Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period among all targeted adults and men 18-24 & 18-34. Similarly, the new season premiere of Loiter Squad (Thursday, 12 a.m.) posted year-over-year gains among all male demos, ranging between 7% and 45%. And a new episode of The Boondocks (Monday, 10:30 p.m.) posted delivery gains among adults 18-49 and men 18-34 & 18-49 vs. the same time period last year, ranging between 5% and 24%.
On Saturday night, Attack on Titans (11:30 p.m.) ranked #1 in its time period among all targeted adults and men 18-24/18-34, while Bleach (12 a.m.) and Naruto: Shippuden (1 a.m.) ranked #1 in their respective time periods among all adults/men 18-24, 18-34 & 18-49. Similarly, One Piece (1:30 a.m.), Blue Exorcist (2 a.m.), Black Lagoon (2:30 a.m.) and Beware the Batman (3 a.m.) each ranked #1 in their respective time period among adults 18-24 & 18-34 and all targeted men. The premieres of Bleach, Blue Exorcist, Black Lagoon and Beware the Batman grew year-over-year across all targeted adults and men, ranging between 4% and 146%.
Adult Swim programming - including Family Guy, American Dad, The Boondocks and Robot Chicken - accounted for 27 of the top 50 telecasts on basic cable for the week among adults 18-34, and 29 of the top 50 with men 18-34, both more than any other network.
Across the third week of May 2014, Cartoon Network ranked as television's #1 network for Early Prime (6-8 p.m.) delivery of boys 9-14.
Cartoon Network once again claimed the #1 destination on television among all targeted boys 2-11, 6-11 & 9-14 on Monday Night (6-8 p.m.). The new episode premiere of Regular Show (6:30 p.m.) scored as the #1 telecast of the week among boys 9-14, the #1 telecast for the day among all targeted boys, and #1 in its time period among kids 9-14. The premiere also increased delivery by double-digits across the board vs. the same time period last year, ranging between 10% and 41%. A new episode of Adventure Time (6 p.m.) ranked #1 in its time period among kids 9-14 and all boys 2-11, 6-11 & 9-14, increasing average delivery among kids 2-11 & 9-14 and boys 9-14 between 4% and 19% vs. the same time period last year. Also, a new episode premiere of Clarence (7 p.m.) ranked #1 in its time period among all targeted boys, increasing delivery among kids 9-14 and all boy demos between 2% and 13%.
Cartoon Network scored as the #1 TV network on all television among boys 6-11 & 9-14 on Wednesday Night (6-8 p.m.), with the Early Prime block increasing average delivery of kids 2-11, boys 2-11, boys 6-11 and boys 9-14 between 1% and 26%. A new episode premiere of original animated series Steven Universe (7 p.m.) ranked as the #1 telecast of the day among boys 6-11 and the #1 telecast in its timeslot among boys 9-14, increasing average delivery among kids 2-11 and boys 2-11 & 6-11 between 9% and 30% vs. last year. Teen Titans Go!'s (6:30 p.m.) new episode also claimed the #1 telecast of the day among boys 9-14 and #1 in its time period among boys 6-11, earning 1% to 37% delivery increases among all targeted kids and boys vs. the same time period last year. Similarly, Johnny Test (6 p.m.) ranked as the #1 program in its time period among boys 6-11 & 9-14.
Also during the week, Cartoon Network charted as the #1 TV network among all television networks for average delivery of boys 6-11 & 9-14 on Thursday Night (6-8 p.m.) and #1 on Tuesday Night among boys 9-14.
Saturday Morning's animated programming line-up posted year-over-year delivery gains among all targeted kids and boys 2-11 & 6-11, ranging between 5% and 36%. The new episode premiere of Pokémon The Series XY (8 a.m.) ranked #1 in its time period among boys 6-11 & 9-14, growing delivery by double-digits among all kids and boys. The new episode premiere of Tenkai Knights (7 a.m.) increased delivery by double-digits among kids 2-11 & 6-11 and boys 2-11 & 6-11 vs. the same time period last year.
TBS's hidden-camera competition series Deal With It averaged 1.6 million viewers in Live + 3 delivery for last Wednesday's episode, a +17% increase over the prior week. In key demos, Deal With It averaged 926,000 adults 18-49 in Live + 3 delivery (+20% vs. the prior week) and 461,000 among adults 18-34 (+16% vs. the prior week).
The Big Bang Theory on TBS continued its competitive dominance, accounting for 19 of basic cable's Top 20 sitcom telecasts among adults 18-49. The show also scored 18 of the top 20 sitcom telecasts among total viewers.
truTV's brand new series The Carbonaro Effect, starring Michael Carbonaro, launched with 1.2 million viewers Thursday night, growing +9% over its lead-in. The show also scored +7% growth compared to truTV's year-to-date performance in the Thursday 10 p.m. half hour. In key demos, The Carbonaro Effect garnered 631,000 adults 18-49 and 326,000 adults 18-34, with a median age of only 34. The show also garnered a Top 5 ranking in its timeslot among men 18-49.
truTV's popular series Impractical Jokers drew 1.1 million viewers, with 669,000 adults 18-49 and 361,000 adults 18-34 last Thursday. The show was one of cable's Top 5 entertainment programs in the 9:30 p.m. half hour among adults 18-34 and men 18-34. It also ranked as one of basic cable's Top 5 programs in the timeslot with men 18-49.