|
DESTINATION AMERICA RECORDS BEST MAY EVER IN PRIME AND TOTAL DAY
-- Destination America posts double-digit growth among key demos --
(Silver Spring, MD) - Destination America garnered double-digit growth in Prime and Total Day for May 2014 vs. May 2013 among key demos, including P2+, HH, and P/W25-54/18-49 in delivery. With hit series Mountain Monsters, BBQ Pitmasters, and Buying the Bayou, Destination America earned its best May ever in Prime and Total Day. The network has now experienced 24 consecutive months of year-over-year delivery gains in Prime among P25-54 and has ranked among cable's top five fastest-growing networks in Prime delivery among key demos P2+, HH, P/W 25-54 and P/M/W18-49 for YTD.
Destination America's May 2nd premiere of hit series Mountain Monsters garnered the networks second highest rated telecast ever among M25-54. Mountain Monsters also helped Destination America rank as the 5th ad supported cable network in its timeslot among M25-54 coverage ratings.
Destination America beat out competitors in Prime delivery among P25-54 for the month, including Cooking Channel, IFC, Esquire and BIO.
May'14 vs. May'13 Primetime Delivery:
P2+ +30%
HH +38%
P25-54 +22%
M25-54 +23%
W25-54 +20%
P18-49 +27%
M18-49 +27%
W18-49 +23%
May'14 vs. May'13 Total Day (M-Su 6a-6a) Delivery:
P2+ +27%
HH +31%
P25-54 +15%
M25-54 +4%
W25-54 +32%
P18-49 +24%
M18-49 +4%
W18-49 +53%
Source: Nielsen, NHI Calendar (09/27/10 - 05/25/14), Time Period Based Dayparts, Live+SD.
About Destination America
Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories.
|
