or


[06/03/14 - 11:25 AM]
"The Color of Rain" Becomes Hallmark Movie Channel's Highest Rated Original Movie in Network History
The Hallmark Channel spins the numbers for Saturday, May 31.

[via press release from The Hallmark Channel]

"THE COLOR OF RAIN," A NEW HALLMARK MOVIE CHANNEL ORIGINAL PREMIERE, DELIVERS A 1.6 HH RTG AND MARKS NETWORK'S HIGHEST RATED AND MOST WATCHED ORIGINAL MOVIE OF ALL TIME

Hallmark Movie Channel Claims #1 Ad-Supported Movie of the Day

The world premiere of Hallmark Movie Channel's latest original movie, The Color of Rain captured hearts across the country Saturday night, earning a 1.6 household rating with 848K households and reaching more than 1.4 million unduplicated viewers to become the highest rated and most watched original film in network history.

The Color of Rain's 9-11pm debut on May 31 registered as the network's top-rated original premiere in key demos, including W25-54 (.6 rtg); A25-54 (.4 rtg); and P2+ (.7 rtg). The film also topped the network's previous bests in key demo delivery among W25-54 (154K); A25-54 (195K); and P2+ (1.004MM). In addition, the movie's premiere marked Hallmark Movie Channel's 2nd highest telecast to-date among W25-54 -- second only to the film's 11pm encore, which averaged 170K W25-54. Combined, the premiere and its four encores reached 3.0 million unduplicated viewers P2+.

Competitively, The Color of Rain was the #1 ad-supported cable movie and #7 primetime program for the day, as well as the #3 cable movie of the week, among HH rtg. In its premiere time period, the movie elevated Hallmark Movie Channel to become the #3 cable network among HH's and #4 among P2+.

Based on the heartfelt autobiographical New York Times best-selling book of the same name, The Color of Rain tells inspirational real-life story of two young parents, Michael Spehn and Gina Kell. Living in the same small community, Michael and Gina each lose their respective spouses to cancer just six weeks apart. Devastated by grief, Kell a mother of 2 boys, played by Lacey Chabert (Party of Five, Mean Girls), and Spehn father to 3 children of his own, played by Warren Christie (Alphas, Happy Town), begin to forge an unlikely friendship, ultimately falling in love and uniting their broken families as one.

Source: The Nielsen Company, May 26 - June 1, 2014

ABOUT HALLMARK MOVIE CHANNEL

Hallmark Movie Channel, the second linear channel from Crown Media Holdings, Inc., simulcast in SD (Standard Definition) and HD (High Definition), is a trusted family-friendly network devoted to quality storytelling. Available in 54 million homes and one of the fastest-grow ing cable TV networks, Hallmark Movie Channel is a 24-hour digital cable network dedicated to bringing viewers original movies with a mix of classic theatrical films, and presentations from the acclaimed Hallmark Hall of Fame library. In today's crowded television landscape, the network offers viewers a diverse range of film genres, including mysteries, suspense, coming-of-age dramas, and epic fantasies.

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest





  [june 2014]  
S
M
T
W
T
F
S


· COLOR OF RAIN, THE (HMC)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.