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[06/09/14 - 11:51 AM]
ABC's NBA Finals Builds Year to Year - Net Beats Combined Sunday Competition
ABC spins the numbers for Sunday, June 8.
[via press release from ABC]

Quick Take for Sunday, June 8, 2014 (Fast National Live + Same Day Program Ratings)

ABC Beats the Other Networks' Combined Delivery in Adults 18-49 For the 2nd-Consecutive Evening of 2014 NBA Finals Coverage

ABC Marks Its Strongest Non-"Oscar" Sunday in 1 Year Among Adults 18-49

Building Its Viewer Count from Game 1 to Game 2, ABC's 2014 NBA Finals Finishes as the No. 1 TV Program on Each Night in Viewers and Key Adults

ABC's NBA Finals Coverage Is Up Year to Year for the 2nd-Straight Broadcast

Sunday Night (Fast Affiliate Ratings - 7:00-11:00 p.m.)

Featuring coverage of the 2014 NBA Finals Game 2 (Miami-San Antonio), ABC shot to the top of Sunday night, topping runner-up CBS with the "Tony Awards" by 3.6 million viewers (11.0 million vs. 7.4 million - CBS) and outdelivering the other nets combined by 38% in Adults 18-49 (4.4/14 vs. 3.2/11 - CBS, NBC and Fox combined). In fact it was ABC's 2nd-straight night to beat its combined competition with NBA Finals coverage among young adults.

· ABC delivered its strongest non-"Oscar" Sunday in almost 1 year among Adults 18-49 - since 6/16/13.

"NBA Finals on ABC Game 2" (Fast National Ratings - 8:00 - 11:00 p.m. E.T.)

With the Miami Heat at the San Antonio Spurs, ABC's 2014 NBA Finals Game 2 was Sunday's dominant No. 1 TV program in Total Viewers (15.0 million) and across each of the key Adult demographics: A18-34 (5.5 rating), A18-49 (5.9 rating) and A25-54 (6.3 rating). Building its overall viewer count from Game 1 to Game 2, it was the 2nd-consecutive broadcast for the 2014 NBA Finals to finish as the No. 1 TV program of the night. Miami won the second game of the series by a score of 98-96 to tie the best-of-seven series 1-1.

· ABC's NBA Finals coverage grew year over year for its 2nd-consecutive telecast, topping the 2013 Game 2 in both Total Viewers (+3% - 15.0 million vs. 14.6 million) and Adults 18-49 (+2% - 5.9 rating vs. 5.8 rating). In fact, on average, the 2014 NBA Finals is up year to year by 4% in Total Viewers (14.9 million vs. 14.4 million) and by 3% in Adults 18-49 (6.0 rating vs. 5.8 rating).

· The NBA Finals Game 2 on ABC was Sunday's most-social TV program with 1,893,026 tweets, up 3% over last year's Game 2 (1,837,246 tweets).

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/08/14. Nielsen Socialguide 6/8/14, Total Tweets +/- 3hrs during telecast.





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