[06/09/14 - 01:40 PM]
NBC's 17% Increase vs. Last Season Is Biggest for Any Big 4 Net in 22 Years
NBC further spins the numbers for the season to date.

[via press release from NBC]

Here are NBC highlights for the 2013-14 traditional May-to-September season in final "live plus seven day" results released today by Nielsen...

2013-14 September-to-May Season Results, L+7:

· NBC has won the 2013-14 primetime television season in adults 18-49, its first season-long win in 10 years, with the biggest season-to-season gain, +17%, for any Big 4 network in 22 years. NBC scored a 2.8 rating for the season, the network's highest average in five years, according to "live plus seven day" viewing data from Nielsen Media Research for the traditional September-to-May season.

· (Note the when the season ended May 21, NBC's "most current" increase versus last season stood at +13%, 2.7 vs. 2.4.)

· NBC is up +17% versus its year-ago rating (to a 2.8 from a 2.4), the biggest season-to-season increase for NBC in the 26-year history of Nielsen's People Meter sample, and biggest for any Big 4 network in 22 years (since Fox grew by +24% in 1991-92 vs. 1990-91).

· Though benefiting this season from February's coverage of the Sochi Olympics, NBC is still generating the season's #1 adult 18-49 audience, topping Super Bowl-boosted Fox, even when NBC's 18 nights of Sochi coverage are excluded from its season averages (3.225 million adults 18-49 with Olympic nights excluded vs. Fox's 3.160 million). Also, even when all sports programming is excluded, NBC finishes within a tenth of a point of #1 and is the only network up versus last season (with a 2.2 average in 18-49, excluding sports, up +10% versus last season).

· The last time NBC carried a Winter Olympics, four years, ago, the network finished tied for #3 and a full 1.0 rating point out of first place.

· NBC finished #1 on four of the seven nights of the week, the most for NBC in 12 years (since winning five nights, including a tie, in 2001-02).

· In total viewers, NBC is #2 for the season (with or without the 18 nights of the Sochi Olympic counted in NBC's average), marking the first time since the 2003-04 season that NBC has finished higher than #4 in total viewers.

· In total viewers, NBC is up +33% (9.4 million vs. 7.1 million), the network's biggest season-to-season increase in People Meter history and biggest for any Big 4 net in 25 years (since Fox grew by +46% in total viewers in 1988-89). NBC finished the season #1 among ABC, CBS, NBC and Fox in:

· Adults 18-49.

· Adults 25-54.

· Adults 18-34 (tied with Fox).

· All key adult-female demos.

· Men 18-49 (tied with Fox).

· Men 25-54.

· Looking at regular-program 18-49 averages this season vs. last in 18-49:

· Mondays are up +10%

· Tuesdays are up +14%

· Wednesdays are up +15%

· Thursdays are down -6%

· Fridays are up +20%

· Saturdays are up +14%

· Sundays are up +2%

· Monday is the top-rated regular schedule on any broadcast net in 18-49 (excluding NBC's Sundays during football season) and Tuesday is a close #3 behind CBS's Thursday.

· In adults 18-49 among the broadcast networks, NBC's schedule features:

· The #1 show overall, "Sunday Night Football."

· The #1 reality show and tied for #2 entertainment series, "The Voice."

· The #1 new series and #2 drama, "The Blacklist" (#1 drama counting only originals)

· The #1 Friday series, "Grimm."

Adults 18-49, L+7
Net... STD '12-13... STD '13-14...Diff
NBC...2.4...2.8...Up 17%
CBS...2.9...2.4...Down 17%
ABC...2.3...2.2...Down 4%

Total Viewers, L+7
Net... STD '12-13... STD '13-14...Diff
NBC...7.070 million ...9.368 million...Up 33%
CBS...11.929 million...10.800 million... Down 9%
ABC...7.990 million ...7.729 million...Down 3%
Fox...7.086 million ...7.428 million...Up 5%

  [june 2014]  


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