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[06/11/14 - 02:28 PM]
Series Launch of "Chasing Life" Ranks as Cable TV's #1 Telecast at 9 O'Clock Across Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34
ABC Family spins the numbers for Tuesday, June 10.

[via press release from ABC Family]

Ratings Highlights for Tuesday, June 10, 2014 - National Ratings

"Pretty Little Liars" Returns as Tuesday's #1 Scripted TV Telecast Among Women 18-34, Viewers 12-34 and Females 12-34, and as Cable TV's #1 Telecast Among Adults 18-34, Adults 18-49 and Women 18-49

Series Launch of "Chasing Life" Ranks as Cable TV's #1 Telecast at 9 O'Clock Across Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34

"Pretty Little Liars":

The season 5 premiere of social media darling "Pretty Little Liars" (8:00 - 9:00 p.m.), entitled 'EscApe From New York,' ranked as Tuesday's #1 scripted TV telecast in Women 18-34 (935,000/2.8 rating), Viewers 12-34 (1.8 million/2.0 rating) and Females 12-34 (1.6 million/3.5 rating) - behind only Game 3 of the NBA Finals on ABC - and as cable TV's #1 telecast in Adults 18-34 (1.1 million/1.6 rating), Adults 18-49 (1.4 million/1.1 rating) and Women 18-49 (1.2 million/1.9 rating). Further, "Pretty Little Liars" stood as Tuesday's #1 scripted cable TV telecast in Total Viewers (2.7 million).

Impressively, "Pretty Little Liars" stood as the #1 cable TV telecast in the hour for its 96th-consecutive original telecast in Females 12-34 - every telecast since its June 2010 series launch - 48th in Adults 18-34, 55th in Women 18-34, 51st in Women 18-49 and 59th in Viewers 12-34.

· Versus its winter/spring 14 average, "Pretty Little Liars" was up by solid margins, including by 13% among both Total Viewers (2.7 million vs. 2.4 million) and Viewers 12-34 (1.8 million vs. 1.6 million), by 11% in Women 18-34 (935,000 vs. 842,000) and by 14% in Females 12-34 (1.6 million vs. 1.4 million).

· Based on full-week DVR viewing during its most recent winter/spring season, "Pretty Little Liars" soared by nearly 1.3 million Total Viewers to 3.7 million (vs. 2.4 million) and by nearly 1 million key demo viewers to 2.1 million Adults 18-49 (vs. 1.3 million) and to 2.5 million Viewers 12-34 (vs. 1.6 million).

"Pretty Little Liars" Social Media Twitter and Instagram Highlights:

Tuesday's most-tweeted series telecast, "Pretty Little Liars," ranked among the Top 5 most-tweeted scripted TV series telecasts year to date, amassing over 1 million Tweets, topping the recent season finale of AMC's "The Walking Dead" (see below). In fact, the series accounts for the Top 6 most-tweeted scripted TV series telecasts on record and 10 of the Top 13, with all 10 generating over 1 million tweets.

Moreover, last night's premiere became the drama's 4th premiere in a row to garner over 1 million tweets, and the show now claims half of the Top 20 most-tweeted TV series episodes ever, led by its Summer 2013 finale (8/27/13), still the #1 most-tweeted scripted telecast in TV history.

Jenn Deering Davis, Co-Founder of Union Metrics, said: "The team behind "Pretty Little Liars" has one of the most inventive and constantly-evolving social media strategies we've seen. They do a great job providing rich, relevant content to fans, both during the broadcast as events unfold onscreen, as well as between episodes and seasons. That commitment to an engaging, fan-focused approach is what sets them apart as one of the top TV programs on social media."

· Further, a Twitter TV audience of 5.8 million people saw over 1 million Tweets about the season 5 premiere. Those Tweets were sent by 342,000 unique authors and generated over 43.9 million impressions.

· On Instagram, launching at the top of the month on May 2, "Pretty Little Liars" has fast become the #1 most-followed scripted show with 644,000 followers, topping #2, "The Walking Dead's" 560,000 followers.

"Chasing Life"

Facing Game 3 of the NBA Finals on ABC across most of the country, "Chasing Life" (9:00-10:00 p.m.) qualified as cable TV's #1 telecast in the hour in Adults 18-34 (478,000/0.7 rating), Women 18-34 (429,000/1.3 rating), Viewers 12-34 (784,000/0.8 rating) and Females 12-34 (728,000/1.6 rating).

· "Chasing Life" out-delivered last summer's launch of "The Fosters" (6/10/13) among key demos: +7% in Adults 18-34 (478,000 vs. 445,000), +14% in Women 18-34 (429,000 vs. 376,000), +9% in Viewers 12-34 (784,000 vs. 719,000) and +14% in Females 12-34 (728,000 vs. 636,000).

Source: NTI, 6/10/14, Live + SD. PLL L+7 ratings/Season 4B Average: 1/7/14-3/18/14. Social Media Sources: SocialGuide/Nielsen Twitter TV ratings, (+/- 3 hour window).





  [june 2014]  
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· CHASING LIFE (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)





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