Quick Take for Sunday, June 15, 2014
(Fast National Live + Same Day Program Ratings)
ABC is the Top Draw on Each Night with the 2014 NBA Finals,
Beating its Combined Adult 18-49 Competition with Each Telecast
The Network Generates its Most-Watched Non-"Oscar" Sunday in 3 Years
ABC's 2014 NBA Finals Closes Out on Sunday with its Highest Numbers, and
During its Run Delivers TV's Top 5 Telecasts Since Early April in Adults 18-49
ABC's NBA Finals Game 5 is Up Year to Year in Viewers and Adults 18-49
Sunday Night (Fast Affiliate Ratings - 7:00-11:00 p.m.)
ABC towered over Sunday's primetime with NBA Finals coverage (Miami-San Antonio Game 5), more than tripling runner-up CBS in Total Viewers (+212% - 13.4 million vs. 4.3 million) and outdelivering the other nets combined in Adults 18-49 by 143% (5.1/17 vs. 2.1/8 - CBS, NBC and Fox combined). In fact on all 5 nights of 2014 NBA Finals coverage, ABC was the most-watched TV network overall and topped its combined competition with young adults.
· The Net marked its most-watched non-"Oscar" Sunday in 3 years - since 6/12/11.
"NBA Finals on ABC Game 5" (Fast National Ratings - 8:00 - 10:52 p.m. E.T.)
Featuring the San Antonio Spurs winning their fifth NBA Championship by defeating the Miami Heat 104-87, ABC's NBA Finals Game 5 stood as the biggest game of the series and was Sunday's dominant No. 1 TV program in Total Viewers (17.9 million) and across each of the key Adult demographics: A18-34 (6.6 rating), A18-49 (6.8 rating) and A25-54 (7.2 rating). Among Adults 18-49, the 2014 NBA Finals delivered TV's Top 5 highest rated telecasts since the early April - since 4/7/14.
· ABC's NBA Finals Game 5 was up year to year in Total Viewers (+10% - 17.9 million vs. 16.3 million) and Adults 18-49 (+8% - 6.8 rating vs. 6.3 rating). On average, the 2014 NBA Finals grew over the first 5 games of last year's Spurs-Heat series by 3% in Total Viewers (15.5 million vs. 15.1 million).
· The 2014 NBA Finals on ABC once again finished the most-social TV program on the night with 6,399,537 tweets, while amassing 16,609,206 tweets over the entire 5-game series.
Source: The Nielsen Company (National, Live + Same Day Program Ratings), 06/15/14. Nielsen Socialguide 6/15/14, Total Tweets +/- 3hrs during telecast.