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[06/17/14 - 08:39 AM]
"American Ninja Warrior" Ties for #2 in 18-49 Among the Big 4 Networks for Its First Hour, Then Dominates Its Second Hour
NBC spins the numbers for Monday, June 16.

[via press release from NBC]

Monday Results:

· "American Ninja Warrior" (1.6/5 in adults 18-49, 4.5 million viewers overall from 9-11 p.m. ET) tied for #2 in 18-49 among the Big 4 networks for its first hour from 9-10 p.m., then dominated it second hour from 10-11 p.m. among ABC, CBS and NBC versus original competition from both ABC's "Mistresses" and CBS's "48 Hours." From its first half-hour to its fourth, "Ninja Warrior" grew by +14% in adults 18-49 (to a 1.6 rating from a 1.4) and +20% in total viewers (4.9 million vs. 4.1 million).

· "American Ninja Warrior" won its second hour from 10-11 p.m. by a margin of +78% in 18-49 (with a 1.6 rating that hour vs. a 0.9 for "Mistresses"). For its second hour, "American Ninja Warrior" finished within a tenth of a point of the combined ABC-CBS rating in 18-49 (1.6 that hour vs. a combined 1.7 -- 0.9 for "Mistresses" and 0.8 for "48 Hours"). "Ninja Warrior" won the 10-11 p.m. hour among ABC, CBS and NBC in every key measure.

· In the 10:30 lead-in to local news, "American Ninja Warrior" delivered an +82% margin of victory in the key news demo of adults 25-54 among ABC, CBS and NBC (with a 2.0 rating vs. a 1.1 each for "Mistresses" and "48 Hours").

· An encore telecast of "Last Comic Standing" (0.9 rating, 3 share in adults 18-49, 3,2 million viewers overall from 8-9 p.m. ET) grew from its first half-hour to its second in all key demos, with gains of +25% in adults 18-49 (to a 1.0 rating from a 0.8), +20% in adults 18-34 (0.6 vs. 0.5) and +40% in women 18-34 (0.7 vs. 0.5).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.7/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.3/1; and "Jimmy Kimmel Live," 0.5/2.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [june 2014]  
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· 48 HOURS (CBS)
· AMERICAN NINJA WARRIOR (NBC)
· LAST COMIC STANDING (NBC)
· MISTRESSES (ABC)





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