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[07/01/14 - 08:40 AM]
ABC's "Mistresses" Is Up to Best-Since-Premiere Numbers Against "Under the Dome's" Premiere
ABC spins the numbers for Monday, June 30.

[via press release from ABC]

ABC's "Mistresses" Is Up to Best-Since-Premiere Numbers Against "Under the Dome's" Premiere

ABC Monday Prime (8-11pm - 5.6 million and 1.4/4 in AD18-49): With The Bachelorette and Mistresses, ABC was the 2nd-most-watched TV network overall on Monday (5.6 million) to CBS with the Under the Dome premiere, while once again winning the night among key Women demos (W18-34/W18-49).

· ABC was up week to week in both Total Viewers (+6%) and Adults 18-49 (+8%).

The Bachelorette (8-10pm - 6.3 million and 1.5/5 in AD18-49): From 8-10pm, The Bachelorette continued to ranked #1 in its 2-hour time period among Total Viewers (6.3 million), Adults 18-34 (tie) and all key Women, leading its slot with Total Viewers for its 5th consecutive telecast on the night. The Bachelorette was also the #1 most-social broadcast series on Monday night with 90,215 tweets, jumping 30% from the prior week and more than tripling runner-up CBS' Under the Dome premiere (+205% - 29,617 tweets).

· The Bachelorette was up 3% week to week in Total Viewers and held steady in Adults 18-49.

Mistresses (10-11pm - 4.1 million and 1.1/3 in AD18-49): During the 10pm hour against the highly-promoted season premiere of CBS' Under the Dome, ABC's Mistresses was up week to week in Total Viewers (+14%) and Adults 18-49 (+10%) to deliver best-since-premiere numbers on both counts - since 6/2/14 The ABC drama was up year to year in Total Viewers (+14%) and was even in Adults 18-49 (3.6 million and 1.1/3 on 7/1/13).

Quick Take for Monday, June 30, 2014 (Fast Affiliate Live +Same Day Ratings)

ABC Leads Monday Night among Key Women Demos

ABC's "The Bachelorette" Leads its 2-Hour Time Slot in Total Viewers

"The Bachelorette" is Monday's Most-Tweeted Series, More than Tripling the Number of Tweets for CBS' "Under the Dome"

ABC's "Mistresses" Increases Week to Week in Total Viewers and Adults 18-49 With Best-Since-Premiere Numbers Opposite CBS' "Under the Dome" Season Debut

ABC Monday Prime (8:00-11:00 p.m. - 5.6 million and 1.4/4 in AD18-49):

With "The Bachelorette" and "Mistresses," ABC was the 2nd-most-watched TV network overall on Monday (5.6 million) to CBS with the "Under the Dome" premiere, while once again winning the night among key Women demos (W18-34/W18-49).

· ABC was up week to week in both Total Viewers (+6%) and Adults 18-49 (+8%).

"The Bachelorette" (8:00-10:00 p.m. - 6.3 million and 1.5/5 in AD18-49):

From 8:00-10:00 p.m., "The Bachelorette" continued to rank No. 1 in its 2-hour time period among Total Viewers (6.3 million), Adults 18-34 (1.3/3-tie) and all key Women (W18-34/W18-49/W25-54), leading its slot with Total Viewers for its 5th consecutive telecast on the night.

· "The Bachelorette" was also the No. 1 most-social broadcast series on Monday night with 90,215 tweets, jumping 30% from the prior week and more than tripling runner-up CBS' "Under the Dome" premiere (+205% - 29,617 tweets).

· "The Bachelorette" was up 3% week to week in Total Viewers and held steady in Adults 18-49 (6.1 million and 1.5/5, respectively, on 6/23/14).

"Mistresses" (10:00-11:00 p.m. - 4.1 million and 1.1/3 in AD18-49):

During the 10:00 p.m. hour against the highly-promoted season premiere of CBS' "Under the Dome," ABC's "Mistresses" was up week to week (3.6 million and 1.0/3, respectively, on 6/23/14) in Total Viewers (+14%) and Adults 18-49 (+10%) to deliver best-since-premiere numbers on both counts - since 6/2/14 The ABC drama was up year to year in Total Viewers (+14%) and was even in Adults 18-49 (3.6 million and 1.1/3 on 7/1/13).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/30/14. Nielsen Socialguide 6/30/14, Total Tweets +/- 3hrs during telecast.





  [july 2014]  
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· BACHELORETTE, THE (ABC)
· MISTRESSES (ABC)
· UNDER THE DOME (CBS)





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