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DESTINATION AMERICA RECORDS BEST QUARTER EVER IN PRIME AND TOTAL DAY DELIVERY
-- Destination America posts double-digit growth among all key demos --
(New York, NY) - Destination America garnered double-digit growth in Primetime delivery for 2Q14 as well as Year-to-Date among all key demos, including P2+, HH, and P/M/W25-54/18-49. With hit series Mountain Monsters, Hillbilly Blood, and BBQ Pitmasters, Destination America earned its best quarter ever in Prime and Total Day in all key demos. The network has now experienced 11 consecutive quarters of year-over-year delivery gains in Prime among P25-54 and has ranked among cable's top five fastest-growing networks in Prime delivery among P2+, P/W18-49/25-54 and HH.
Coming off the series premieres of Buying the Beach and BBQ Pit Wars Destination America also recorded its best June ever in prime and Total day among W25-54 and HH delivery.
Destination America beat out competitors in Prime delivery among P25-54 for the quarter, including Cooking Channel, IFC, DIY, Esquire and Weather Channel.
YTD '14 vs. YTD '13 Primetime Delivery:
P2+ +31%
HH +33%
P25-54 +25%
M25-54 +19%
W25-54 +33%
P18-49 +26%
M18-49 +18%
W18-49 +37%
2Q14 vs. 2Q13 Primetime Delivery:
P2+ +31%
HH +32%
P25-54 +23%
M25-54 +23%
W25-54 +27%
P18-49 +27%
M18-49 +23%
W18-49 +28%
Source: Nielsen, NHI Calendar (09/27/10 - 06/29/14), Time Period Based Dayparts, Live+SD.
About Destination America
Destination America is the only network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in nearly 60 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series like BBQ Pitmasters; A Haunting; Mountain Monsters; Buying Alaska; Buying the Bayou; and Railroad Alaska. For more information, please visit DestinationAmerica.com, facebook.com/DestinationAmerica, or twitter.com/DestAmerica. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world's #1 nonfiction media company reaching more than 2 billion cumulative subscribers in 220 countries and territories.
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