DIY NETWORK WINS MORE VIEWERS FOR SECOND CONSECUTIVE QUARTER
New York [For Immediate Release - July 8, 2014] Just three months after reporting its most watched quarter ever in primetime and on weekends, DIY Network delivered quarterly audience numbers that again beat its previous performance records. The network had its best weekend ever (Saturday and Sunday 7A-8P) in second quarter, averaging 109,000 P25-54 impressions, 49,000 M25-54 impressions, and 60,000 W25-54 impressions. In fact, all three demos grew by at least 7 percent versus second quarter 2013.
In addition, the network averaged 83,000 P25-54 primetime impressions in second quarter -- an 8 percent increase in primetime viewership among P25-54. An increase in male viewers helped DIY Network achieve its record breaking quarter. In fact, it was the most watched quarter ever among men, averaging 42,000 M25-54 primetime impressions -- an 8 percent increase over second quarter 2013.
The top five programs that propelled DIY Network's second quarter success among the P25-54 demo were Holmes Inspection with 113,000 impressions, Decked Out with 103,000 impressions, Vanilla Ice Project with 100,000 impressions and Renovation Realities with 97,000 impressions and Rehab Addict with 91,000 impressions.
ABOUT DIY NETWORK
DIY Network, from the makers of HGTV and Food Network, is the go-to destination for rip-up, knock-out home improvement television. Currently in more than 58 million homes, DIY Network's programming covers a broad range of categories, including home improvement and landscaping. The network's award-winning website, DIYNetwork.com, consistently ranks among America's top home and garden Internet destinations for entertaining videos, home improvement advice, step-by-step instructions, message boards, blogs, an interactive program guide and more. Headquartered in Knoxville, Tenn., DIY Network is wholly owned by Scripps Networks Interactive, Inc. (SNI). Viewers can become fans of DIY Network and interact with other home improvement enthusiasts through Facebook, Twitter, Instagram, and Pinterest. To find DIY Network's satellite and cable channel designations, check local listings or visit DIYNetwork.com/tv.