SYFY'S "SHARKNADO" FRANCHISE DEVOURS 18.2 MILLION VIEWERS!
POWERED BY SHARKNADO 2: THE SECOND ONE, SYFY'S SHARKNADO WEEK LEAPS 80 PERCENT AMONG ADULTS 18-49, 74 PERCENT IN ADULTS 25-54 AND 73 PERCENT AMONG TOTAL VIEWERS
NEW YORK - August 5, 2014 - Led by Sharknado 2: The Second One, Syfy's Sharknado Week (July 28-August 3), soared 80 percent among Adults 18-49, 74 percent in Adults 25-54 and 73 percent among total viewers (L+SD), compared to summer to date (May 26-July 27).
The reach for the eight Sharknado franchise (Sharknado and Sharknado 2) airings hit 18.2 million total viewers, with the reach for the entire week of shark-infested programming cuming at 25.8 million P2+.
Following Sharknado 2's record-setting 3.9 million total viewers premiere on Wednesday, July 30 at 9PM (ET/PT), the pop culture sensation's repeats devoured 1.8 million victims on July 30 at 11PM, 2.3 million on Saturday, August 2 at 7PM and 1.5 million on Sunday, August 3 at 9PM.
Roger Corman's Sharktopus vs Pteracuda - featuring a cameo by Conan O'Brien -- premiered on Saturday, August 2 at 9PM with 2.0 million total viewers, 760K Adults 18-49 and 831K Adults 25-54.
For the week, Syfy was the #3 ranked prime cable entertainment network among Adults 18-49 (665K), #4 among Adults 25-54 (739K) and #5 among total viewers (1.7 million).
Sharknado 2 will encore next Wednesday, August 13 at 9PM, with Sharknado 1 kicking off the night at 7PM.
And yes, Sharknado 3 will hit land next July 2015!
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.(Syfy. Imagine Greater.)