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[08/09/14 - 08:32 AM]
"Dateline" Rebroadcast Ties as the #1 Program of the Night Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Friday, August 8.
[via press release from NBC]

Friday Primetime Results (Note: Ratings are subject to downward adjustment due to high-rated local preemptions for NFL preseason football):

· An encore telecast of "Dateline NBC" is currently averaging a 1.2/5 in 18-49 and 5.5 million viewers overall from 9-11 p.m. ET.

· Though results are subject to downward revision due to local NFL preemptions, the "Dateline" rebroadcast is currently tied as the #1 program of the night among the Big 4 networks in adults 18-49. In the two-hour time period, the encore "Dateline" is also currently tied for #1 in 18-49 and #1 outright among the Big 4 nets in total viewers, pending updates.

· From its first hour to its second, the rebroadcast "Dateline" is currently growing by +27% in adults 18-49 (to a 1.4 from a 1.1), +29% in adults 25-54 (1.8 vs. 1.4), +28% in women 25-54 (2.3 vs. 1.8) and +22% or 1.1 million persons in total viewers (6.1 million vs. 5.0 million), pending updates.

· For its second h our from 10-11 p.m., the "Dateline" encore is currently #1 among ABC, CBS and NBC, outrating ABC's "20/20" head to head in adults 18-49 (with a 1.4 rating vs. a 1.1 from 10-11), adults 25-54 (1.8 vs. 1.5) and total viewers (6.1 million vs. 4.9 million).

· An encore telecast of "Running Wild with Bear Grylls" is currently averaging a 0.7/3 in 18-49 and 3.0 million viewers overall from 8-9 p.m. ET. Though results are subject to downward revision due to local NFL preemptions, "Running Wild" is currently up versus last week's 0.6 in 18-49 and 2.418 million viewers overall, pending updates.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 1.8/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/4; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.6/2, delayed by PGA Golf coverage). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.1/1, delayed by PGA Golf coverage).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· 20/20 (ABC)
· DATELINE NBC (NBC)
· RUNNING WILD WITH BEAR GRYLLS (NGC)




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