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[08/10/14 - 10:35 AM]
"Dateline Saturday Night Mystery" Matches NBC's Highest Adult 18-49 Rating in Its Slot, Excluding Sports, In 21 Months
NBC spins the numbers for Saturday, August 9.

[via press release from NBC]

Saturday Primetime Results (Note: Ratings are subject to downward adjustment due to high-rated local preemptions for NFL preseason football):

NBC is currently tied for #1 in primetime Saturday night among the Big 4 networks in adults 18-49 and #1 outright among those nets in adults 25-54 and total viewers, pending updates.

· "Dateline Saturday Night Mystery" is currently averaging a 0.9/4 in 18-49 and 5.1 million viewers overall from 8-10 p.m. ET. Though results are subject to downward revision due to local NFL preemptions, "Dateline Saturday Night Mystery" is currently #1 or tied for #1 in the time period among the Big 4 nets in every key measure. "Dateline Saturday Night Mystery" is currently matching NBC's highest adult 18-49 rating in the slot, excluding sports, in 21 months (since Sept. 15, 2012), pending updates.

· A rebroadcast of "Law & Order: SVU" is currently averaging a 0.9/3 in 18-49 and 3.8 million viewers overall from 10-11 p.m. ET. The "SVU" encore is currently tied for #1 among ABC, CBS and NBC in adults and women 18-34 and men 18-49. Though results are subject to downward revision due to local NFL preemptions, "SVU" is currently up versus last week's encore in this slot (0.3/2 in 18-49, 1.548 million viewers overall).

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Edward Norton and musical guest Janelle Monae, averaged a 2.4/6 in household results in Nielsen's 56 metered markets and a 0.9/5 in adults 18-49 in the 25 markets with Local People Meters, to rank as the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters.

· The 2.4 in metered-market households matched "Saturday Night Live's" top rating since July 12 (2.5 with host Kerry Washington and musical guest Eminem).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SATURDAY NIGHT LIVE (NBC)





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