[08/12/14 - 08:50 AM]
"Running Wild with Bear Grylls" Hits Series Highs in Its Third Week in 18-49 and Total Viewers
NBC spins the numbers for Monday, August 11.

[via press release from NBC]

Monday Results (note "American Ninja Warrior" was a recap episode this week):

· "Running Wild with Bear Grylls" (1.5/5 in 18-49, 4.6 million viewers overall from 8-9 p.m. ET, featuring Channing Tatum), hit series highs in its third week in 18-49 and total viewers, growing week to week by +15% in 18-49 rating (to a 1.5 from a 1.3) and +16 in total viewers (4.597 million vs. 3.969 million). "Running Wild" outdelivered each of its prior two total-viewer results for so far this summer, plus all eight episodes of "Get Out Alive with Bear Grylls" last summer.

· "Running Wild with Bear Grylls" tied for the highest-rated episode this summer of any new reality series on the Big 4 (with ABC's premiere of "Rising Star," 1.5 from 9-11 p.m. on Sunday, June 22) and delivered the highest week-three rating among the six new reality shows on the Big 4 so far this summer that have run at least three weeks.

· "Running Wild with Bear Grylls" made significant movement in the time period this week:

· Last week, "Running Wild" trailed Fox's "MasterChef" by 0.7 of a rating point (1.3 vs. 2.0), while this week, that margin was cut to 0.3 (1.5 vs. 1.8).

· Last week, "Running Wild" trailed ABC's "Bachelor Paradise" by 0.1 of a rating point in the 8-9 p.m. hour (1.3 vs. 1.4), while this week, "Running Wild" prevailed by 0.1 (1.5 vs. 1.4).

· A recap episode of "American Ninja Warrior" (1.4/4 in 18-49, 4.3 million viewers overall from 9-11 p.m. ET) won the time period in adults 18-49, adults 18-34 and other key measures among the Big 4 nets.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [august 2014]  


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