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[08/14/14 - 10:52 AM]
"The Tonight Show," "Late Night" Best the Aug. 4-8 Late-Night Competition
NBC spins the late-night numbers for the week of August 4-8.

[via press release from NBC]

"THE TONIGHT SHOW," "LATE NIGHT" BEST THE AUG. 4-8 LATE-NIGHT COMPETITION

Fallon, Meyers Earn Wins in All Key Measures vs. Broadcast Rivals

NEW YORK - Aug. 14, 2014 - "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" have delivered decisive wins for the late-night ratings week of Aug. 4-8

Fallon generated bigger audiences than ABC'S "Jimmy Kimmel Live" and CBS's encore telecasts of "Late Show with David Letterman" last week in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Note that Friday's "Kimmel" was a rebroadcast.

At 12:35 a.m. ET, Meyers outdelivered CBS's "Late Late Show with Craig Ferguson" in every key category and also beat ABC's "Nightline" in their head-to-head half-hour in all key measures. Note that Thursday and Friday editions of "Late Late Show" were delayed by PGA Championship golf coverage and are excluded from these averages.

Fallon's margins over Kimmel were +68% in adult 18-49 rating (0.96 vs. 0.57) and +50% in total viewers (3.510 million vs. 2.346 million). Versus Letterman's encores, Fallon's advantages were +113% in 18-49 (0.96 vs. 0.45) and +57% in total viewers (3.510 million vs. 2.229 million).

At 12:35 a.m. ET, Meyers' margins over Ferguson were +91% in 18-49 (0.44 vs. 0.23) and +51% in total viewers (1.481 million vs. 981,000). Versus "Nightline" in their head-to-head half-hour of 12:30-1 a.m., the "Late Night" leads were +46% in 18-49 (0.51 vs. 0.35 for that half-hour) and +16% in total viewers (1.701 million vs. 1.463 million).

At 1:35 a.m. ET, encore telecasts of "Last Call with Carson Daly" outrated CBS's "Late Late Show" originals in 18-49 (with a 0.26 rating vs. a 0.23).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 4-8. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted.)

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.96 rating, 5 share
CBS "Late Show," 0.45/2 (R)
ABC "Kimmel," 0.57/3 *
12:35-1:05 a.m. ET
ABC "Nightline," 0.35/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.44/3 *
CBS "Late Late Show," 0.23/2 *
1:35-2:05 a.m. ET
NBC "Last Call," 0.26/2 (R)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.510 million viewers
CBS "Late Show," 2.229 million viewers (R)
ABC "Kimmel," 2.346 million viewers *
12:35-1:05 a.m. ET
ABC "Nightline," 1.459 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.481 million viewers *
CBS "Late Late Show," 0.981 million viewers *
1:35-2:05 a.m. ET
NBC "Last Call," 0.820 million viewers (R)

* Friday's "Kimmel" and "Late Night" were encores. Thursday and Friday "Late Late Shows" were delayed by PGA Championship golf coverage and are excluded.

SEASON TO DATE (SINCE FEB. 17, "LIVE PLUS SAME DAY")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.22 rating, 6 share
CBS "Late Show," 0.49/2
ABC "Kimmel," 0.63/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.40/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.58/4
CBS "Late Late Show," 0.32/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.32/3

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.931 million viewers
CBS "Late Show," 2.556 million viewers
ABC "Kimmel," 2.542 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 1.577 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.631 million viewers
CBS "Late Late Show," 1.298 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.875 million viewers

SELECTED CABLE RESULTS, WEEK OF AUG. 4-8

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.49
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.43
TBS, 11 p.m.-midnight, "Conan," 0.39
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.83
Adult Swim, 12:30-1:30 a.m. ET, 0.62

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.313 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.107 million
TBS, 11 p.m.-midnight, "Conan," 0.865 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.884 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.346 million viewers





  [august 2014]  
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