or


[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[via press release from WE tv]

4.5 MILLION VIEWERS TURN TO WE tv ON NIGHT OF "BRAXTON FAMILY VALUES" AND "SWV REUNITED" PREMIERES

The Return of Two Signature WE tv Series, Two Catch-Up Specials And A WE tv Innovation Deliver Strong Night For Network

NEW YORK, NY, AUGUST 20, 2014 - WE tv hosted an evening of two season premieres and three related originals on Thursday night (Aug. 14), from 8 pm to 12:30 am ET/PT, which delivered a combined audience of 4.5 million viewers to the network.

The night featured the fourth season premiere of the network's top-rated show, Braxton Family Values, the second season premiere of newcomer and fan-favorite, SWV Reunited, two catch-up specials bridging the stories for each show from last season and the launch of a new SWV Reunited companion show, WatchIt With SWV. "WatchIt With" is an innovative and exciting WE tv show concept that allows viewers to experience the first-time reactions of a show's stars immediately following a new episode. WE tv viewers were first introduced to the "WatchIt With" concept earlier this year during the third season of Mary Mary.

"This impressive night of viewership exemplifies the strength and popularity of our originals," said Marc Juris, WE tv's president. "By tapping into the excitement audiences feel for Braxton Family Values and SWV Reunited we have built new 'Catch Up' and 'WatchIt With' franchises around these returning shows that deepen and extend viewer engagement and loyalty. We're thrilled with the results!"

The night's robust audience also boosted the network to rank #1 in prime time among all cable networks with African American audiences across adults 18-49 and the key women demos (18-49 and 25-54). Additionally, Braxton Family Values ranked as the night's #1 most social conversation on Twitter among all cable reality programming.

The night's debuts performed as follows (among P2+ delivery):

· SWV Reunited: Catch Up With special (8-8:30 pm): 606,000

· Braxton Family Values: Catch Up With special (8:30-9 pm): 786,000

· Braxton Family Values season 4 premiere (9-10 pm): over 1.5 million; up +16% over season 3 premiere

· SWV Reunited season 2 premiere (10-11 pm): over 1 million

· WatchIt With SWV (11 pm - 12:30 am): 502,000

Source: Nielsen. WE tv 8/14/14. BFV/SWV premieres, specials, WatchIT With (8p-12:30a) - Live+3, P2+ 000s by telecast and by gross delivery for the night; S4A premiere (8/14/14) vs S3A premiere (3/14/13). AA ranks - Live+SD, Th 8p-11p Afr-Am W/P18-49 & W/P25-54 000s, WE tv vs all cable, excluding sports - WE tv ranks #1 among all cable for these demos except P25-54 (#2 behind ESPN). Nielsen SocialGuide - average daily ranking vs. cable prime reality new episodes (ranked on # of tweets). Subject to qualifications by request.

About WE tv

WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Mary Mary and Marriage Boot Camp, among many others. The network's first scripted series, The Divide, explores the personal cost of morality, ambition, ethics, politics, and race in today's justice system. The series is created by Academy Award(R) winning writer Richard LaGravenese and actor/director Tony Goldwyn. WE tv's next scripted series, South of Hell, is a gripping supernatural thriller, debuting in 2015. Audiences connect to WE tv online at WEtv.com, on demand and in social media. WE tv is owned and operated by AMC Networks Inc., alongside its sister channels AMC, IFC and SundanceTV, and is available in over 85 million U.S. homes and across all platforms.





  [august 2014]  
S
M
T
W
T
F
S
     


· BRAXTON FAMILY VALUES (WE)
· SWV REUNITED (WE)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.