or


[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[via press release from FXX]

WOO HOO!!!

"THE SIMPSONS" SOARS ON FXX

Day 1 of 12-Day Simpsons Marathon Delivers Record-Breaking Numbers for Nascent Channel

The Most-Watched Day in FXX History 18 of the Top 30 Highest-Rated Telecasts in the Nascent Channel's History

LOS ANGELES, August 22, 2014 - When FXX landed the exclusive cable syndication rights to the landmark animated comedy series The Simpsons last November, it was the biggest off-network deal in television history: a record 552 episodes and counting. Well, it may only be one day, but it looks like a very big deal for the success of FXX, the newest channel from FX Networks that launched on September 3, 2013.

In what is believed to be the longest marathon in television history, day one of FXX's 12-day marathon of The Simpsons recorded the network's highest Total Day and Primetime average ratings for a single day ever for the network.

"We knew that The Simpsons could be transformative for FXX and its performance yesterday truly exceeded our wildest expectations," said Chuck Saftler, President, Program Strategy and COO, FX Networks. "It is a testament to the power of one of the greatest shows in television history and the genius of Jim Brooks, Matt Groening, Al Jean and everyone associated with the show. Their support of our launch has been invaluable. We're off to a great start, we still have 11 days of binging left in our record-breaking marathon, and many years of The Simpsons to come on FXX. WOO HOO!"

Below please the report by Julie Piepenkotter, Executive Vice President of Research, FX Networks.

"There's only one thing to do at a moment like this: strut!" - Bart Simpson

Woot, woot! The brilliant, iconic, ground-breaking, beloved series that is The Simpsons opened spectacularly yesterday on FXX. Sit back, take a load off, grab a donut why don't you, and bask in a bevy of superlatives.

Topline:

· In every daypart, The Simpsons led FXX to its most-watched day ever. Compared to FXX's daypart average to date (9/2/13 - 8/20/14), The Simpsons bettered FXX primetime (8-11PM) by +391% in Total Viewers (1.01 million vs. 206,000) and +461% in P18-49 (623,000 vs. 111,000) ... daytime (10A-3P) by +652% in Total Viewers (376,000 vs. 50,000) and P18-49 by +770% (235,000 vs. 27,000) ... early fringe (3-6P) by +515% in Total Viewers (572,000 vs. 93,000) and +626% in P18-49 (385,000 vs. 53,000) ... access (6-8P) by +492% in Total Viewers (876,000 vs. 148,000) and +610% in P18-49 (575,000 vs. 81,000) ... and late night (11P-3A) by +331% in Total Viewers (556 vs. 129) and +389% in P18-49 (372,000 vs. 76,000).

·All in: this aggregates to The Simpsons' premiere day of the 12-day marathon bettering FXX's prior Total Day average by +524% in Total Viewers (624,000 vs. 100,000) and +618% in P18-49 (402,000 vs. 56,000).

· Of yesterday's 34 telecasts of The Simpsons (ratings for post 300A telecasts are not available till Monday):

·In Total Viewers: 18 rank among FXX's Top 30 telecasts of all time. What's more, FXX's Top 10 telecasts ever in Total Viewers all consist of yesterday's episodes of The Simpsons: The Simpsons' most-watched telecast yesterday (1.23 million) @ 830P "Itchy & Scratchy & Marge").

·In P18-49: yesterday's The Simpsons telecasts repped 17 of the Top 30 FXX telecasts of all time and 8 of the Top 10, including the top two.

Competitively:

· With The Simpsons Marathon, FXX ranked #1 in Basic Cable Primetime last night among M18-34; #2 in P18-34 (467,000); #4 in M18-49; and #5 in P18-49 (623,000) and M25-54.

·In M18-34, FXX outperformed #2-ranked Adult Swim by +12% (283,000); #3-ranked TBS by +45% (220,000); #4-ranked NFL Network by +45% (219,000); #5-ranked Comedy Central by +63% (195,000); and #6-ranked ESPN by more than double (+105%, 155,000).

·In P18-34, FXX fell just behind #1-ranked Adult Swim (511,000), but outdelivered #3-ranked TBS by +14% (409,000); #4-ranked NFL Network by +50% (311,000); #5-ranked Comedy Central by +56% (299,000); #7-ranked USA by +66% (282,000); and #9-ranked ESPN by +77% (264,000).

· Compared to FXX's CY14 to-date Basic Cable Primetime ranks and deliveries, The Simpsons soared:

·In P18-49, last night FXX (#5) vaulted 40 spots from its CY14 to-date Prime rank (#45). In P18-34, last night FXX (#2) climbed 37 spots from its CY14 to-date rank (#39).

·Last night, FXX outperformed its CY14 to-date Primetime delivery by +419% in P18-49 (623,000 vs. 120,000) and +608% in P18-34 (467,000 vs. 66,000).

What's more, last night's The Simpsons telecasts on FXX were some of the highest-rated on Basic Cable:

· In P18-34, all six of last night's telecasts ranked in the Top 20 for the night, led by the 830P telecast of "Itchy and Scratchy and Marge" (570,000) at #3.

· In M18-34, all six of last night's telecasts ranked in the Top 15 for the night, led by last night's 800P telecast of "Bart the Daredevil" at #3.

· Among P18-49, five of last night's six telecasts ranked in the Top 25, led by "Itchy and Scratchy and Marge" at #11 (749,000).

· Among M18-49, all six of last night's telecasts ranked in the Top 25, led by "Itchy and Scratchy and Marge" at #8.





  [august 2014]  
S
M
T
W
T
F
S
     


· SIMPSONS, THE (FOX)











most recent ratings | view all posts
[09/23/14 - 08:30 AM]
Monday's Broadcast Ratings: "Big Bang Theory" Triumphs Over "Voice," "Gotham" Premieres
The sitcom veteran leads the night in both total viewers and adults 18-49.

[09/22/14 - 09:52 AM]
"Madam Secretary" Draws 14.3 Million Viewers
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.