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[08/24/14 - 08:32 AM]
"The P&G 2014 U.S. Gymnastics Championships" Grows from Its First Half-Hour to Its Fourth by 43% in Adult 18-49 Rating and 17% in Total Viewers
NBC spins the numbers for Saturday, August 23.

[via press release from NBC]

Saturday Primetime Results (Note: Ratings are subject to downward adjustment due to high-rated local preemptions for NFL preseason football):

· "The P&G 2014 U.S. Gymnastics Championships" is currently averaging a 0.9/3 in 18-49 and 3.7 million viewers overall from 8-10 p.m. ET. Though results are subject to downward revision due to local NFL preemptions, the telecast is currently growing from its first half-hour to its fourth by +43% in adult 18-49 rating (to a 1.0 from a 0.7) and +17% in total viewers (4.0 million vs. 3.4 million), pending updates.

· A rebroadcast of "Law & Order: SVU" is currently averaging a 0.9/3 in 18-49 and 3.8 million viewers overall from 10-11 p.m. ET. Though results are subject to downward revision due to local NFL preemptions, the "SVU" encore is currently up versus last week's encore in this slot (0.5/2 in 18-49, 2.827 million viewers overall).

In Late-Night Metered-Market Household Averages for Saturday Night:

· An encore telecast of "Saturday Night Live," with host Josh Hutcherson and musical guest Haim, averaged a 2.3/6 in household results in Nielsen's 56 metered markets and a 0.9/4 in adults 18-49 in the 25 markets with Local People Meters, to tie as the #1 telecast of the night on the Big 4 networks in 18-49 in the Local People Meters with CBS's Saints-Colts NFL Preseason telecast (0.9 each).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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