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[09/03/14 - 08:26 AM]
ABC's "The Story of Frozen" Boosts Its Time Slot with an 8-Month High in Kids
ABC spins the numbers for Tuesday, September 2.

[via press release from ABC]

ABC's "The Story of Frozen" Boosts Its Time Slot with an 8-Month High in Kids

The Story of Frozen: Making a Disney Animated Classic (8-9pm - 4.7 million and 1.1/4 in AD18-49): From 8-9pm, The Story of Frozen: Making a Disney Animated Classic made ABC the 2nd-most-watched TV network in the hour and boosted its time slot by 18% in Total Viewers over the Net's average in the hour this summer with all programing (4.7 million vs. 4.0 million). In addition, the special scored an 8-month high for ABC in the time slot with Kids 2-11 - since 12/31/13.

Quick Take for Tuesday, September 2, 2014 (Fast Affiliate Live + Same Day Ratings)

"The Story of Frozen: Making a Disney Animated Classic" Improves its Slot By 18% in Viewers and Scores an 8-Month High for ABC in the Hour with Kids 2-11

"The Story of Frozen: Making a Disney Animated Classic" (8:00-9:00 p.m. - 4.7 million and 1.1/4):

From 8:00-9:00 p.m., "The Story of Frozen: Making a Disney Animated Classic" made ABC the 2nd-most-watched TV network in the hour and boosted its time slot by 18% in Total Viewers over the Net's average in the hour this summer with all programming (4.7 million vs. 4.0 million). In addition, the special scored an 8-month high for ABC in the time slot with Kids 2-11 (1.3/5) - since 12/31/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 09/02/14.





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