NICKELODEON IS TOP-RATED TOTAL DAY NETWORK FOR 3Q AND SEPTEMBER 2014

Network Scores Top Programs in September with Kids 2-11 and Kids 2-5; PAW Patrol Leads with Preschoolers for the Quarter

NEW YORK - Sept. 30, 2014 - Nickelodeon was the top-rated total day network for the 3Q14 with Kids 2-11 (2.4/748K); and among total viewers, the network averaged 1.4M P2+ this quarter. Additionally, the network won the month of September with Kids 2-11, averaging a 2.0/636K with the demo, as well as securing 1.2M total viewers.

With Kids 2-11, SpongeBob SquarePants was the top animated series with a 3.7/1.2M in September.

In preschool for the quarter, the network landed three of the top four preschool series with Kids 2-5, including PAW Patrol (#1), Team Umizoomi (#2) and Dora and Friends (#4). Additionally, for September, Nick secured three top-five programming spots with preschoolers with PAW Patrol (#1), Dora and Friends (#3) and Bubble Guppies (#5).

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).