[11/11/14 - 09:34 AM]
ABC Earns Season Highs with Its Most-Watched Non-Oscar Week in 1 Year
ABC spins the numbers for the week of November 3-9.

[via press release from ABC]

Primetime Rating Report for the Week of November 3, 2014 (Based on National Live + Same Day Program Ratings)

ABC Earns Season Highs with its Most-Watched Non-Oscar Week in 1 Year

"DWTS" Tops "The Voice" as Monday's Most-Watched Show for 2nd Week

ABC's "Countdown to the CMA Awards" Special is Up Sharply Year to Year

ABC Dominates Wednesday Night with "The 48th Annual CMA Awards," Scoring its Top Results with Entertainment Programming on Any Night in 8 Months

"The CMA Awards" is Up Year to Year in Teens and Kids to Earn 3-Year Highs

ABC Wins 2nd Straight Thursday of the November Sweep in Adults 18-49, Spiking 29% from the Year-Ago Night and Gaining 8% Week to Week

"Grey's" Returns Steady and Beats CBS' "Big Bang"-Fueled "Mom" in Adults 18-49

"Scandal" Crushes its Competition in Thursday's 9pm Hour and Gains Year to Year

Thursday at 10pm, "Murder" Tops its Combined NBC and CBS Drama Competition Among Adults 18-49, and Increases Week to Week in Viewers and Young Adults

"Last Man Standing" Builds for the 2nd Week to Tie a Season High in Adults 18-49

Retaining its Season Highs, "Shark Tank" is Friday's No. 1 TV Show in Adults 18-49

"20/20" Spikes to Season Highs in Total Viewers, Adults 25-54 and Adults 18-49

"Funniest Home Videos" is Up for the 2nd Week to Mark New Season Highs

"Once Upon a Time" Grows Year to Year for its 7th-Straight Telecast this Season

"Revenge" Hits its Most-Watched Telecast this Season and Ties an Adult 18-49 High

ABC Adult 18-49 Weekly Ratings Projections (w/o 11/03/14)

ABC's weekly Adult 18-49 average is projected to rise 30% to a 2.7 rating in Live + 3 Day and grow 38% to a 2.9 rating in Live + 7 Day.

Week No. 07 (Live + Same Day)

During the week of November 3, 2014, ABC ran in a near-tie for No. 1 with NBC in Adults 18-49 (2.1/7 vs. 2.2/7) based on all programming, while winning the week in Nielsen's non-sports averages by 38% over its nearest competition (2.2/7 vs. 1.6/5 - CBS). The Net delivered 5 of the Top 20 TV shows in Adults 18-49, including the No. 1 entertainment broadcast program ("CMA Awards") and the Top 4 broadcast dramas ("Scandal," "HTGAWM," "Once Upon a Time" and "Grey's," respectively). "Dancing" was TV's most-watched unscripted series for the 3rd week in a row, outdrawing both editions of NBC's "The Voice." ABC's "20/20" hit a season high to rank as the week's No. 1 newsmagazine in Adults 18-49.

· Hitting season highs in Total Viewers (8.4 million) and Adults 18-49 (2.1/7-tie), ABC marked its most-watched non-Oscar week since in nearly 1 year - since w/o 11/18/13. In addition, ABC was up from the same week last year in Total Viewers (+6%) and Adults 18-49 (+5%).

· Season to date through 7 complete weeks, ABC claims 6 of broadcast TV's Top 15 entertainment series in Adults 18-49 (most for any net), including the Top 2 dramas with "HTGAWM" (No. 1) and "Scandal" (No. 2), as well as the No. 1 freshman comedy with "black-ish."


ABC was the most-watched broadcaster on Monday (11.2 million). For the 2nd week in a row, ABC's "Dancing" finished as Monday's most-watched telecast (13.1 million).

"Dancing with the Stars" (8:00-10:01 p.m. - 13.1 million and 2.0/6 in AD18-49):

"Dancing with the Stars" drew a larger audience than NBC's "The Voice" for the 3rd consecutive week (by a best-yet 1.0 million - 13.1 million vs. 12.1 million). "DWTS" was up week to week in Total Viewers (+4% - 13.1 million vs. 12.6 million) and Adults 18-49 (+5% - 2.0/6 vs. 1.9/5), drawing its largest overall audience and matching its best young adult demo performance since its season premiere 7 weeks ago - since 9/15/14. "Dancing" led Fox's "Sleepy Hollow" from 9:00-10:00 p.m. for the 7th week running (by a best-yet +33% - 2.0/6 vs. 1.5/4). "DWTS" once again ranked as Monday's most social broadcast series (84,897 tweets).

"Countdown to the CMA Awards" (10:01-11:00 p.m. - 7.4 million and 1.2/4 in AD18-49):

In the 10:00 p.m. hour, ABC's lead-up special to Wednesday's "48th Annual CMA Awards" broadcast, "Countdown to the CMA Awards: 15 Songs that Changed Country Music with Robin Roberts," spiked over the year-ago special ("In the Spotlight" on 11/5/13) in Total Viewers (+118% - 7.4 million vs. 3.4 million) and Adults 18-49 (+71% - 1.2/4 vs. 0.7/2).


"Marvel: 75 Years, From Pulp to Pop!" (9:00-10:00 p.m. - 3.4 million and 1.2/3 in AD18-49):

In the 9 o'clock hour, ABC's special "Marvel: 75 Years, From Pulp to Pop!" (1.2/3) beat NBC's comedies by 9% in Adults 18-49 ("Marry Me"/"About a Boy"=1.1/3).


"The 48th Annual CMA Awards" (8:00-11:00 p.m. - 16.3 million and 4.5/14 in AD18-49):

With its broadcast of "The 48th Annual CMA Awards," ABC towered over Wednesday night, ranking No. 1 in each half-hour and beating 2nd-place CBS by 7.5 million viewers (16.3 million vs. 8.8 million) and 125% in Adults 18-49 (4.5/14 vs. 2.0/6) - ABC's Adult 18-49 winning margin was up year to year (from a 114% advantage last year). In fact the wide-appealing country music awards show swept the evening, winning in Total Viewers, all key Adult demos (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11. It was ABC's 2nd consecutive year to win the opening Wednesday of the November Sweep.

· In viewers and young adults, the Net marked its strongest performance on any night with entertainment programming in 8 months - since the "Academy Awards" on 3/2/14.

· "The CMA Awards" was on par with its year-ago telecast in viewers and young adults (16.8 million and 4.7/13 on 11/06/13) and was up for the 2nd year in Teens 12-17 (+4%) and Kids 2-11 (+19%) to its best numbers since 2011.

· ABC's "CMA Awards" topped CBS' April telecast of the "ACM Awards" by strong margins (14.2 million and 3.3/9 on 4/6/14) in Total Viewers (+15%) and Adults 18-49 (+36%).

· "The 48th Annual CMA Awards" was Wednesday's most-social broadcast with 1,043,707 tweets.


ABC won its 2nd straight Thursday of the November Sweep in Adults 18-49, beating runner-up CBS by 29% (2.7/8 vs. 2.1/7). In addition, the Net more than doubled the young adult results for NBC (+145% - 1.1/3) and Fox (+170% - 1.0/3). ABC was up week to week in viewers (+11%) and young adults (+8%).

· ABC's "Scandal" (2.9/9), "How to Get Away with Murder" (2.8/9) and "Grey's" (2.4/7) stood as Thursday's Top 3 dramas in Adults 18-49 (over CBS' "Elementary," NBC's "Parenthood" and Fox's "Bones" and "Gracepoint") and trailed only CBS' "The Big Bang Theory" as the highest-rated series of the night.

· The Net built sharply from the year-ago November Sweep Thursday (7.0 million and 2.1/6 on 11/7/13), spiking 29% in viewers and 29% in young adults. And season to date, ABC's Thursday is up by double digits from the same point last year in Total Viewers (+29%) and Adults 18-49 (+21%) for its best season start on the night in 5 years - since the comparable weeks of the 2009-10 season.

"Grey's Anatomy" (8:00-9:00 p.m. - 8.1 million and 2.4/7 in AD18-49):

At 8:00 p.m., despite facing "Big Bang Theory" for the first time, ABC's "Grey's Anatomy" returned from the prior week's pre-emption steady in Adults 18-49 (2.4/7 vs. 2.5/8). "Grey's" dominated its drama competition in the hour (Fox's "Bones") by 2.5 million viewers (8.1 million vs. 5.6 million) and by 85% in Adults 18-49 (2.4/7 vs. 1.3/4). In the 8:30 p.m. half-hour, "Grey's" beat out CBS' "Big Bang"-driven "Mom" in Adults 18-49 (2.5/7 vs. 2.4/7).

"Scandal" (9:00-10:00 p.m. - 9.8 million and 2.9/9 in AD18-49):

At 9:00 p.m., ABC's "Scandal" shot to the top of its hour in Adults 18-49 (2.9/9), outdelivering CBS' comedies by 61% ("Two and a Half Men"/"The McCarthys" = 1.8/5), NBC's comedies by 263% ("Bad Judge"/"A to Z" = 0.8/2) and Fox's "Gracepoint" by 314% (0.7/2).

· The ABC drama gained 7% in viewers week to week (9.8 million vs. 9.2 million) and was on par in Adults (2.9/9 vs. 3.1/9), while building on its own year-ago telecast at 10:00 p.m. (8.7 million and 2.8/8 on 11/7/13) in viewers (+13%) and young adults (+4%).

"How to Get Away with Murder" (10:00-11:00 p.m. - 9.2 million and 2.8/9 in AD18-49):

From 10:00-11:00 p.m., ABC's "How to Get Away with Murder" (2.8/9) beat its combined drama competition for the 2nd week in a row in Adults 18-49, surpassing CBS' "Elementary" by 133% (1.2/4) and NBC's "Parenthood" by 115% (1.3/4). The new ABC drama was the most-watched TV show overall in the slot for the 2nd week running (9.2 million). "Murder" grew week to week in Total Viewers (+6%) and Adults 18-49 (+4%).

· On average, "HTGAWM" is both the season's No. 1 broadcast drama and top-rated new series with Adults 18-49.


ABC won Friday by 33% in Adults 18-49 over its nearest competitors (1.6/6 vs. 1.2/4 - CBS and NBC tied). It was the Net's 2nd consecutive November Sweep Friday to lead the pack. ABC was up 7% week to week in Adults 18-49.

· ABC's "Shark Tank" was Friday's No. 1 TV show in Adults 18-49 (2.0/7), claiming the top series rank on the evening for the 7th straight week this season. The show matched its most-watched telecast overall this season, tying the prior week (7.8 million).

· ABC's "20/20" (1.7/6) was the No. 2 TV show of the night in Adults 18-49 and continued its run as the night's No. 1 newsmagazine in key Adults (AD18-49/AD25-54) over NBC's "Dateline." In fact, "20/20" hit season highs in Total Viewers (6.9 million), Adults 25-54 (2.2/7-tie) and Adults 18-49 (1.7/6).

· The Net built over the same Friday last November in viewers and young adults (6.2 million and 1.5/5 on 11/8/13). Season to date, ABC's Friday is up in Total Viewers (+11%) and Adults 18-49 (+6%), posting its top-rated start to a season on the night in 7 years with young adults - since the comparable weeks of 2007-08.

"Last Man Standing" (8:00-8:31 p.m. - 6.7 million and 1.3/5 in AD18-49):

At 8:00 p.m., "Last Man Standing" tied for No. 1 in Adults 18-49 (1.3/5) and built for the 2nd week in a row (+8%) to equal a season high.

"Cristela" (8:31-9:00 p.m. - 4.9 million and 1.0/4 in AD18-49):

At 8:30 p.m., "Cristela" held steady week to week in Adults 18-49 (1.0/4).

"Shark Tank" (9:00-10:01 p.m. - 7.8 million and 2.0/7 in AD18-49):

Doubling its lead-in at 9:00 p.m. (+100%), ABC's "Shark Tank" topped its hour by 54% in Adults 18-49 over its closest competition (2.0/7 vs. 1.3/5 - NBC's "Grimm"). "Shark Tank" held steady week to week in Total Viewers (7.8 million) and Adults 18-49 (2.0/7) to match its strongest performance this season. In addition, the ABC unscripted series captured 7% more viewers year to year (7.3 million on 11/8/13).

"20/20" (10:01-11:00 p.m. - 6.9 million and 1.7/6 in AD18-49):

During the 10 o'clock hour, ABC's "20/20" won its slot in Adults 18-49 (1.7/6) by strong double-digit advantages over CBS' "Blue Bloods" (+31% - 1.3/5) and NBC's "Constantine" (+70% - 1.0/3). The ABC newsmagazine also ranked No. 1 in the hour with Adults 25-54 (2.2/7-tie). Growing to a season-high performance, "20/20" was also up sharply from the same night last year in Total Viewers (+15%), Adults 25-54 (+16%) and Adults 18-49 (+21%).


ABC was up over the prior week by 95% in Total Viewers (7.2 million vs. 3.7 million) and by 100% in Adults 18-49 (2.0/7 vs. 1.0/3) to deliver its 2nd-best performance on the night this season.

· ABC's "Saturday Night Football" shot up week to week by 89% in Total Viewers (6.8 million vs. 3.6 million) and by 122% in Adults 18-49 (2.0/7 vs. 0.9/3) to hit 3-week highs - since 10/18/14.


Facing Sunday Night Football (Bears-Packers) on NBC and another big NFL overrun on Fox (Giants-Seahawks), ABC beat its Sunday non-sports competition on CBS by 14% in Adults 18-49 (1.6/4 vs. 1.4/4). ABC's "Once Upon a Time" (60,302 tweets) and "Revenge" (24,232 tweets) were the most-social entertainment broadcasts on Sunday, respectively.

· The Network was up from the same night last November (5.6 million and 1.4/4 on 11/10/13) in Total Viewers (+7%) and Adults 18-49 (+14%).

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.7 million 1.5/4 in AD18-49):

During the 7:00 p.m. hour, opposite Fox's NFL overrun, ABC's "America's Funniest Home Videos" was up for its 2nd-straight telecast in viewers (+10% - 6.7 million vs. 6.1 million) and Adults 18-49 (+25% - 1.5/4 vs. 1.2/3) to deliver new season highs on both counts.

"Once Upon a Time" (8:00-9:00 p.m. - 7.4 million and 2.5/7 in AD18-49):

At 8:00 p.m., ABC's "Once Upon a Time" took second to Sunday Night Football in the hour among Adults 18-49 (2.5/7), beating Fox's NFL-fueled comedies ("The Simpsons"/"Brooklyn 9-9" = 2.4/7) and CBS' "Madam Secretary" (1.4/4). The show was on par with its week-ago numbers.

· "Once Upon a Time" grew from its year-ago telecast for the 7th-straight week in Adults 18-49 (+19% - 2.1/5 on 11/10/13) and season to date, the ABC drama is up 13% over the same point last year.

"Resurrection" (9:00-10:01 p.m. - 4.6 million and 1.2/3 in AD18-49):

At 9:00 p.m., ABC's "Resurrection" held steady with ABC's year-ago telecast of "Revenge" in the hour with Adults 18-49 (1.2/3 vs. 1.3/3).

"Revenge" (10:01-11:00 p.m. - 5.3 million and 1.3/4 in AD18-49):

Building on its lead-in during the 10 o'clock hour, ABC's "Revenge" gained for the 2nd week in viewers (+13% - 5.3 million vs. 4.7 million) and young adults (+8% - 1.3/4 vs. 1.2/4), drawing its biggest audience this season and equaling a season high with Adults 18-49.

· "Revenge" delivered substantial time period improvement for ABC (3.2 million and 0.8/2 on 11/10/13), growing its hour year to year by 2.1 million viewers and by 63% in Adults 18-49.

No.1 NBC 2.2 No.1 CBS 9,300,000
No.2 ABC 2.1 No.2 ABC 8,440,000
No.3 CBS 1.8 No.3 NBC 7,780,000
No.4 FOX 1.5 No.4 ABC 4,360,000
No.5 CW 0.6 No.5 CW 1,460,000

Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 11/03/14.

  [november 2014]  

· 20/20 (ABC)

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