CMT KEEPS THE PARTY GOING AS 1.3 MILLION VIEWERS TUNE IN FOR PREMIERES OF "PARTY DOWN SOUTH 2" AND "DRUNKSGIVING" SPECIAL
"PARTY DOWN SOUTH 2" BECOMES SECOND HIGHEST-RATED L+3
SERIES PREMIERE IN NETWORK HISTORY
NASHVILLE - November 25, 2014 - CMT brings the party back just in time for the holidays. The premieres of PARTY DOWN SOUTH 2 and related holiday special DRUNKSGIVING delivered a combined 1.3 million Total Viewers (Live + 3) when they debuted last week. Additionally, CMT's PARTY DOWN SOUTH 2 delivered the network's second highest-rated Live + 3 series premiere in network history when it debuted Thursday, November 20. The series premiere, which introduced a new crew of characters to the beloved franchise, scored 748,000 Total Viewers and 505,000 Adults 18-49 in its premiere slot (Live+3) according to Nielsen Media Research. Ratings grew an impressive +77% from premiere with playback.
The original cast of PARTY DOWN SOUTH remains on-air as the first of two holiday-themed specials, DRUNKSGIVING, debuted November 19 on CMT. The original cast returns with an all-new season in February.
PARTY DOWN SOUTH 2 follows a rowdy group of eight as they arrive in Biloxi, Miss. ready to shotgun the summer. Their time in Biloxi quickly proves to be filled with mud pits, hook-ups, hangovers and a whole lot of drama as they get to know each other, party together and form close-knit relationships that will last even after the final keg has been kicked. A new episode of PARTY DOWN SOUTH 2 premieres Thursday, November 27 at 9:00-10:00 p.m. ET/PT.
Catch up on the craziness of PARTY DOWN SOUTH 2 with full episodes and exclusive content on CMT.com and the CMT App. Fans can also "like" the show's official Facebook page, and join the conversation with @CMT on Twitter using #PartyDownSouth.
PARTY DOWN SOUTH is produced by 495 Productions, with SallyAnn Salsano, Joel Zimmer and Kyle Simpson serving as executive producers. Jayson Dinsmore and Morgan Selzer executive produce for CMT.
CMT, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.