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[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[via press release from NBC]

Tuesday Results:

· "The Voice" (2.3/7 in 18-49, 9.2 million viewers overall from 8-9:01 p.m. ET) retained 88% of last week's 2.6 in these preliminary fast-national ratings in adults 18-49 (2.3 vs. 2.6) and 85% of last week's 2.7 in official nationals, despite holiday week distractions. Versus the comparable telecast in the spring, last night's "Voice" retained 92% of its 2.5 rating in adults 18-49 (2.3 vs. 2.5 on May 6).

· In the time period, "The Voice" ranked #1 in adults 18-34 and all key adult-female demos.

· "Marry Me" averaged a 1.1/3 in 18-49 and 3.7 million viewers overall from 9:01-9:30 p.m. ET. "Marry Me" continues to rank as one of the most upscale shows on the Big 4 primetime schedule, tying for #10 in its concentration of upscale viewers with a 139 index for adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes, "most current").

· "About a Boy" (1.0/3 in 18-49, 3.1 million viewers overall from 9:30-10 p.m. ET) retained a best-yet 91% of its lead-in from "Marry Me" in adults 18-49, up from last week's 87%, the show's a season-best retention at that time. Last night's 91% retention improves on a 69% from two episodes ago (0.9 vs. 1.3 on Nov. 4).

· "Chicago Fire" (1.6/5 in 18-49, 6.0 million viewers overall from 10-11 p.m. ET) held steady or grew from half-hour to half-hour in every key measure, despite the 10 p.m. hour. "Chicago Fire" grew +7% from half-hour to half-hour in adults 18-49 (from a 1.5 to a 1.6), +10% in adults 18-34 (1.0 to 1.1) and +15% in women 18-34 (1.3 to 1.5). In the time period, "Chicago Fire" ranked #2 among ABC, CBS and NBC ahead of CBS's "Person of Interest" in adults 18-34, women 18-34 and women 18-49.

· "Chicago Fire" adds an average +52% in 18-49 rating and 3.5 million viewers going from these L+SD numbers to L+7 results.

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Voice... 2.3... 2.6... 2.8
Marry Me... 1.1... 1.2... 1.3
About a Boy... 1.0... 1.3... 1.4
Chicago Fire... 1.6... 2.4... 2.6

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Voice ... 9.2 million... 10.1 million... 10.4 million
Marry Me ... 3.7 million... 4.1 million... 4.4 million
About a Boy ... 3.1 million... 4.0 million... 4.3 million
Chicago Fire ... 6.0 million... 8.6 million... 9.3 million

L+7 Averages:

· Tuesday's "Voice" is growing by +26% in 18-49 rating (from a 3.73 to a 4.69) and 2.4 million viewers overall (12.8 million to 15.2 million) going from L+SD to L+7.

· "Marry Me" is increasing by +24% in 18-49 rating (from a 1.72 to a 2.13) and 891,000 viewers overall (5.7 million to 6.6 million) going from L+SD to L+7.

· "About a Boy" originals are increasing by +33% in 18-49 rating (from a 1.29 to a 1.71) and 1.2 million viewers overall (4.5 million to 5.7 million) going from L+SD to L+7.

· "Chicago Fire" first-runs have increased by +52% in 18-49 rating (from a 2.10 to a 3.19) and 3.5 million viewers overall (8.0 million vs. 11.5 million) going from L+SD to L+7.

Last Week's L+3 Results:

· "The Voice" grew by +13% in 18-49 (from a 2.72 to a 3.06) and 921,000 viewers overall (10.8 million to 11.7 million) going from L+SD to L+3.

· "Marry Me" grew by +15% in 18-49 (from a 1.53 to a 1.76) and 515,000 viewers overall (5.0 million to 5.5 million).

· "About a Boy" grew by +24% in 18-49 (from a 1.26 to a 1.55) and 981,000 viewers overall (4.2 million to 5.2 million).

· "Chicago Fire" grew by +35% in 18-49 (from a 2.07 to a 2.78) and 2.4 million viewers overall (7.8 million to 10.2 million).

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 3.0/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 2.0/6 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Revision 2 to Monday Results (latest updates in red):

NBC finished within a tenth of a rating point of #1 for the night among the Big 4 in adults 18-49, led by the #1 show of the night on those nets, "The Voice."

· "The Voice" (2.6/7 in 18-49, 9.6 million viewers overall from 8-10 p.m. ET) ranked as the #1 Big 4 telecast of the night in adults 18-49.

· "The Voice" also finished #1 among the night's Big 4 shows in adults 18-34 (1.9 rating) and adults 25-54 (3.4).

· Despite a lengthy preemption for a Presidential address, "State of Affairs" averaged a 1.4/4 in adults 18-49 and 5.4 million viewers overall.

· "State of Affairs" finished within 0.3 of a rating point of #1 in adults 18-49 among the ABC, CBS and NBC 10 p.m. dramas (1.4 vs. 1.7 for ABC's "Castle").

Last week's L+3 Results:

· "The Voice" on Nov. 17 grew by +17% in 18-49 (from a 3.07 rating to a 3.60) and 1.5 million viewers overall (from 11.1 million to 12.6 million) going from "live plus same day" rating to L+3.

· "State of Affairs" grew by +29% in 18-49 (from a 2.20 rating to a 2.84) and more than 2.6 million viewers overall (from 8.7 million to 11.3 million) going from L+SD to L+3.

· The "State of Affairs" gain of more than 2.6 million viewers is the second biggest increase for an NBC fall drama debut over the past two seasons, behind only "The Blacklist."

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [november 2014]  
S
M
T
W
T
F
S
      


· ABOUT A BOY (NBC)
· CHICAGO FIRE (NBC)
· MARRY ME (NBC)
· PERSON OF INTEREST (CBS)
· VOICE, THE (NBC)





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