"THE NFL ON CBS" THANKSGIVING DAY GAME RATES AS HIGHEST IN 16 YEARS
CBS's Thanksgiving Day broadcast of Detroit's 34-17 win over Chicago earned its highest rating/share for a Thanksgiving Day game in 16 years.
THE NFL ON CBS's broadcast (12:45-4:00 PM, ET) earned an average overnight household rating/share of 15.3/35, up 3% from last year's 14.8/36 (Oakland-Dallas; 4:30-8:00 PM, ET) in 55 metered markets (Boston excluded). The rating/share also was up 9% from last year's comparable window (14.1/33; Green Bay-Detroit; FOX; 12:30-3:45 PM, ET).
The 15.3/35 is CBS's highest-rated Thanksgiving Day game since the Network re-acquired the NFL broadcast rights in 1998.
Yesterday's game rating/share peaked with a 16.5/40 from 3:00-3:30 PM, ET.