DISNEY CHANNEL PREMIERE OF PRIMETIME SPECIAL "SOFIA THE FIRST: THE CURSE OF PRINCESS IVY" DELIVERS 4.7 MILLION TOTAL VIEWERS, REIGNING AS TV'S #1 EVENING TELECAST OF THE YEAR AMONG KIDS 2-5 AND GIRLS 2-5
Disney Channel's premiere of the special "Sofia the First: The Curse of Princess Ivy," (Sunday, November 23, 7:00 p.m.) -- featuring a special appearance by Rapunzel voiced by Mandy Moore -- delivered royal ratings with 4.7 million Total Viewers, the series' #2 telecast of all time and the #1 evening preschool telecast year to date. It was the #1 evening telecast across all TV among Kids 2-5 (1.4 million/9.2 rating) and Girls 2-5 (1.1 million/13.8 rating) and the #1 evening preschool telecast among Kids 2-11 (2.7 million/6.9 rating), Adults 18-49 (1.5 million/1.2 rating) and Women 18-49 (950,000/1.5 rating).
The high-stakes adventure also guest starred feature film, television and Broadway actress Anna Camp as Princess Ivy, along with her "Pitch Perfect" co-star John Michael Higgins as the self-appointed leader of an all-dragon a capella group, and Oliver Platt ("The West Wing") as Enchancia's oldest-living dragon, Everburn.
2014 to-date, "Sofia the First" is TV's #1 series in Girls 2-5, accounting for the Top 11 telecasts and the #1 preschool cable TV series in Total Viewers and Women 18-49. Its animated TV movie prequel, "Sofia the First: Once Upon a Princess," continues to be the #1 cable TV telecast of all time in Kids 2-5 and Girls 2-5, and the #1 preschool cable TV telecast ever in Total Viewers and Women 18-49. Overall, the franchise holds the top 2 telecasts in cable TV history for Kids 2-5.
The series was developed by Craig Gerber, who also serves as executive producer and story editor. Jamie Mitchell is executive producer and director. John Kavanaugh serves as songwriter/music director, and Kevin Kliesch is the composer. "Sofia the First" is a production of Disney Television Animation.
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior is a daily programming block on Disney Channel and a 24-hour channel reaching over 73 million U.S. homes. In total, there are 34 Disney Junior channels in 25 languages around the world.
[Source: NTI, U.S. 11/23/14, Live + 3 ratings. 2014 to date "Sofia the First" program rank: 12/30/13-11/30/14, most current.]