HALLMARK CHANNEL'S "COUNTDOWN TO CHRISTMAS" PREMIERE OF "CHRISTMAS UNDER WRAPS" SUCCEEDS AS THIS YEAR'S #1 HH RATED ORIGINAL MOVIE PREMIERE ON ALL OF CABLE
Film Delivers a 5.0 HH Coverage Area Rating and 5.8 Million Total Viewers
World Premiere of One Christmas Eve is the highest cable airing of any Hallmark Hall of Fame movie among Households and Total Viewers
Hallmark Channel's Countdown to Christmas continues to shows off its holiday strength and reach record heights with the Saturday, November 29 original movie premiere of Christmas Under Wraps averaging a colossal 5.0 HH coverage area rating and 5.8 million total viewers, according to Nielsen Fast Cable Ratings. The unparalleled debut marks the year's #1 HH rated original movie premiere on all of cable and secured the spot as the #2 most watched cable original movie premiere among Total Viewers. To top it off, the premiere becomes Hallmark Channel's highest rated and most watched telecast in network history. The movie delivered exceptionally among key demos, including W25-54 (1.2 million), W18-49 (930,000), A25-54 (1.6 million), and A18-49 (1.3 million).
The network's Sunday, November 29 premiere of Hallmark Hall of Fame original, One Christmas Eve, also hit a high note, delivering a 3.2 HH coverage area rating and 3.6 million total viewers, becoming the highest cable airing of any Hallmark Hall of Fame movie among HHs and total viewers. According to Nielsen Fast Cable Ratings, One Christmas Eve also delivered successfully among W25-54 (628,000), W18-49 (489,000), A25-54 (779,000), and A18-49 (598,000).
In Christmas Under Wraps, Lauren (Candace Cameron Bure), who has her entire life planned out, loses her boyfriend and residency at a top Seattle hospital on the same day - she reluctantly takes a residency position in Alaska. That's where she meets Andy and his father, and she slowly begins embracing her simpler (unplanned) life in Alaska. But as luck would have it she gets the position she originally hoped for, and now she must choose between the life she always wanted or her new life in Alaska.
In One Christmas Eve, Anne Heche plays Nell Blakemore, a newly-single mom who wants this Christmas to be extra-special for her two kids. It turns out to be special, indeed, but it's not what she had in mind. Everything that can go wrong does go wrong. Chaos reigns in this entertaining comedy, and the notion of `family' takes on a whole new meaning.
Source: The Nielsen Company, November 24 - November 30, 2014
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.
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