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[12/03/14 - 08:29 AM]
ABC's "Toy Story That Time Forgot" Posts a 2-Year High in Its Slot with Kids 2-11
ABC spins the numbers for Tuesday, December 2.

[via press release from ABC]

Correction: SHIELD Hits Best-Since Premiere Numbers and Forever Scores Multi-Week Highs

Please Note: The Winter finale for SHIELD is next Tuesday on 12/9/14. Sorry for any confusion.

S.H.I.E.L.D. and Forever Hit Playback Highs: Based on the most recent week of Live + 7 Day data (w/o 11/10/14), ABC's Forever doubled its L+SD Adult 18-49 rating (+100%), growing to a 2.0 rating in L+7 and Marvel's Agents of S.H.I.E.L.D. catapulted +93% over its first-reported L+SD rating to deliver a 2.9 rating in L+7 (up from a 1.5). Both series scored their largest-ever playback increases among Adults 18-49.

Live + Same Day Fast Affiliate Results:

ABC Tuesday Prime (8-11pm - 5.8 million and 1.7/5 in AD18-49): ABC ran in a virtual tie for #1 on Tuesday in Adults 18-49 with NBC's original lineup of The Voice and Chicago Fire (1.7/5 vs. 1.8/5).

Toy Story that Time Forgot (8-8:30pm - 6.8 million and 1.9/6 in AD18-49): At 8pm opposite The Voice, ABC's premiere of Toy Story that Time Forgot took second in Adults 18-49 (1.9/6) to deliver a season high in the half-hour. In addition, the Disney special dominated the slot with Kids 2-11 and posted the Net's highest rating in the half-hour in 2 years - since 11/27/12.

A Charlie Brown Christmas (8:30-9pm - 6.8 million and 2.1/6 in AD18-49): Building on its lead-in at 8:30pm, ABC's annual encore of A Charlie Brown Christmas took second to The Voice in Adults 18-49 to earn a season high in the time period. The Christmas PEANUTS special increased 11% from last year's telecast in Adults 18-49 (1.9/5 on 12/02/13).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 5.3 million and 1.8/5 in AD18-49): On its return after the prior week's preemption for the Dancing Finale, ABC's Marvel's Agents of S.H.I.E.L.D. was up by double digits in Total Viewers (+15% - 5.3 million vs. 4.6 million) and Adults 18-49 (+13% - 1.8/5 vs. 1.6/5) to earn its best numbers since its season premiere 10 weeks ago - since 9/23/14. From 9-10pm, S.H.I.E.L.D. ranked #1 in Adults 18-49, beating original comedies on Fox by 50% (New Girl/The Mindy Project = 1.2/3) and NBC by 50% (Marry Me/About a Boy = 1.2/4).

Forever (10-11pm - 5.2 million and 1.2/4 in AD18-49): At 10pm, ABC's Forever surged over its most recent telecast two weeks ago in Total Viewers (+18% - 5.2 million vs. 4.4 million) and Adults 18-49 (+20% - 1.2/4 vs. 1.0/3), earning an 8-week high in viewers and equaling a 9-week high in young adults - since 10/7/14 and 9/30/14, respectively. Season to date, Forever is improving its hour for ABC by 105% in Total Viewers (7.6 million vs. 3.7 million) and by 73% in Adults 18-49 (1.9/6 vs. 1.1/3).

Quick Take for Tuesday, December 2, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's "Toy Story that Time Forgot" Posts a 2-Year High in its Slot with Kids 2-11

Up Over Last Year, ABC's Annual "A Charlie Brown Christmas" Earns The Net's Top Rating in the Half-Hour This Season in Adults 18-49

"Marvel's Agents of S.H.I.E.L.D." Builds to Best-Since Premiere Numbers

"Forever" Grows By Double Digits to 2-Month Highs

Tuesday Night (12/02/14) -- ABC Total Viewer and Adult 18-49 Projections

"Toy Story that Time Forgot:" Live + 3 = 9.3 million/2.6 rating and Live + 7 = 10.3 million/2.8 rating

"S.H.I.E.L.D.:" Live + 3 = 8.0 million/2.5 rating and Live + 7 = 8.8 million/2.8 rating

"Forever:" Live + 3 = 7.6 million/1.7 rating and Live + 7 = 8.3 million/1.9 rating

Live + Same Day Fast Affiliate Results:

ABC Tuesday Prime (8:00-11:00 p.m. - 5.8 million and 1.7/5 in AD18-49):

ABC ran in a virtual tie for No. 1 on Tuesday in Adults 18-49 with NBC's original lineup of "The Voice" and "Chicago Fire" (pacing within 1-tenth of a rating point and tied in audience share - 1.7/5 vs. 1.8/5).

"S.H.I.E.L.D." and "Forever" Hit Playback Highs: Based on the most recent week of Live + 7 Day data (w/o 11/10/14), ABC's "Forever" doubled its L+SD Adult 18-49 rating (+100%), growing to a 2.0 rating in L+7 and "Marvel's Agents of S.H.I.E.L.D." catapulted +93% over its first-reported L+SD rating to deliver a 2.9 rating in L+7 (up from a 1.5). Both series scored their largest-ever playback increases among Adults 18-49.

"Toy Story that Time Forgot" (8:00-8:30 p.m. - 6.8 million and 1.9/6 in AD18-49):

At 8:00 p.m. opposite "The Voice," ABC's premiere of "Toy Story that Time Forgot" took second in Adults 18-49 (1.9/6) to deliver a season high in the half-hour. In addition, the Disney special dominated the slot with Kids 2-11 and posted the Net's highest rating in the half-hour in 2 years - since 11/27/12.

"A Charlie Brown Christmas" (8:30-9:00 p.m. - 6.8 million and 2.1/6 in AD18-49):

Building on its lead-in at 8:30 p.m., ABC's annual encore of "A Charlie Brown Christmas" took second to "The Voice" in Adults 18-49 to earn a season high in the time period. The Christmas PEANUTS special increased 11% from last year's telecast in Adults 18-49 (1.9/5 on 12/02/13).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 5.3 million and 1.8/5 in AD18-49):

On its return after the prior week's preemption for the "Dancing" Finale, ABC's "Marvel's Agents of S.H.I.E.L.D." was up by double digits in Total Viewers (+15% - 5.3 million vs. 4.6 million) and Adults 18-49 (+13% - 1.8/5 vs. 1.6/5) to earn its best numbers since its season premiere 10 weeks ago - since 9/23/14. From 9:00-10:00 p.m., "S.H.I.E.L.D." ranked No. 1 in Adults 18-49, beating original comedies on Fox by 50% ("New Girl"/"The Mindy Project" = 1.2/3) and NBC by 50% ("Marry Me"/"About a Boy" = 1.2/4).

"Forever" (10:00-11:00 p.m. - 5.2 million and 1.2/4 in AD18-49):

At 10:00 p.m., ABC's "Forever" surged over its most recent telecast two weeks ago in Total Viewers (+18% - 5.2 million vs. 4.4 million) and Adults 18-49 (+20% - 1.2/4 vs. 1.0/3), earning an 8-week high in viewers and equaling a 9-week high in young adults - since 10/7/14 and 9/30/14, respectively. Season to date, "Forever" is improving its hour for ABC by 105% in Total Viewers (7.6 million vs. 3.7 million) and by 73% in Adults 18-49 (1.9/6 vs. 1.1/3).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/02/14.





  [december 2014]  
S
M
T
W
T
F
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· ABOUT A BOY (NBC)
· CHICAGO FIRE (NBC)
· DANCING WITH THE STARS (ABC)
· FOREVER (ABC)
· MARRY ME (NBC)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MINDY PROJECT, THE (HULU)
· NEW GIRL (FOX)
· VOICE, THE (NBC)





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