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[12/06/14 - 08:54 AM]
"State of Affairs" Grows by 40% in 18-49 and 2.5 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, December 1.

[via press release from NBC]

"Live Plus Three Day" Results for Monday, Dec. 1:

· At 10 p.m. ET, "State of Affairs" grew by +40% in 18-49 (from a 1.60 rating to a 2.6924 and 2.5 million viewers overall (from 7.0 million to 9.6 million) going from L+SD to L+3.

· Week-to-week gains for "State of Affairs" increased significantly in L+3 results versus the L+SD ratings released earlier in the week. While the week-to-week gains in L+SD were +15% in adult 18-49 rating (from a 1.39 to a 1.60) and nearly 1.7 million or +31% in total viewers (5.4 million vs. 7.0 million), the week-to-week gains in L+3 grew to +33% in 18-49 (1.69 to 2.24) and 2.8 million or +41% in total viewers (6.8 million to 9.6 million). Note that the prior week's "State of Affairs" was interrupted by coverage of a Presidential address.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· STATE OF AFFAIRS (NBC)





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