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[01/05/15 - 08:45 AM]
Season Premiere of "The Celebrity Apprentice" Is Its Top-Rated Episode Since March 4, 2012 in 18-49
NBC spins the numbers for Sunday, January 4.

[via press release from NBC]

Sunday Results:

· The season premiere of "The Celebrity Apprentice" (2.3/7 in 18-49, 6.8 million viewers overall from 9-11 p.m. ET) generated significant sampling heading into tonight's regular-slot premiere, jumping +35% versus the prior "Apprentice" debut in 18-49 (1.7/4 from 9-11 p.m. on Sunday, March 3, 2013) and +32% in total viewers (6.790 million vs. 5.150 million).

· This is the top-rated episode of "Celebrity Apprentice" since March 4, 2012 in 18-49 (2.3/6) and most-watched since the May 20, 2012 finale (6.864 million).

· Excluding sports and the Golden Globes, the 2.3 is NBC's top rating in the time period in two years (since a 3.0 for a "Biggest Loser" preview on Jan. 6, 2013). It's also NBC's top total-viewer result in the slot for an in-season Sunday since that same date, excluding sports and the Golden Globes.

· The season debut of "Celebrity Apprentice" beat NBC's non-sports average the slot last season by +64% in 18-49 (2.3 vs. 1.4, non-sports, L+SD) and by +30% in total viewers (6.790 million vs. 5.218 million).

· The Sunday season premiere of "Dateline NBC" (1.3/4 in 18-49, 6.2 million viewers overall from 7-9 p.m. ET) tripled its rating from the show's first half-hour to its fourth (from a 0.7 to a 2.1) and grew by +170% in adults 25-54 (1.0 to 2.7) and by +107% or more than 4.4 million persons in total viewers (4.2 million to 8.6 million). For its fourth half-hour from 8:30-9 p.m., "Dateline" tied for #1 among the Big 4 networks in women 18-49 (with a 2.4 rating) and ranked #1 outright among those networks in women 25-54 (3.1).

· This is currently "Dateline's" most-watched Sunday season premiere in five years (since averaging 6.265 million on Jan. 10, 2010). Versus the show's year-ago Sunday debut, "Dateline" is up +6% (6.239 million vs. 5.907 million). "Dateline" equaled last year's season premiere in adults 18-49 (1.3 vs 1.3) and was up +6% in adults 25-54 (1.7 to 1.8).

· For any Sunday "Dateline," the 1.3 matches the show's highest rating since Jan. 6, 2013 (1.5) and the 6.239 million is "Dateline's" top result since Feb. 12, 2012 (6.788 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· APPRENTICE, THE (NBC)
· DATELINE NBC (NBC)





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