or


[01/06/15 - 06:41 AM]
Velocity Ends 2014 in the Driver's Seat with Double-Digit Increases Among Target Demos
Velocity spins the numbers for 2014 to date.

[via press release from Velocity]

VELOCITY ENDS 2014 IN THE DRIVER'S SEAT WITH DOUBLE-DIGIT INCREASES AMONG TARGET DEMOS

--Hit Series BITCHIN' RIDES, FANTOMWORKS, WHEELER DEALERS, OVERHAULIN', Help Drive Gains in 2014--

(Silver Spring, Md.) - Velocity, one of cable's fastest growing brands for men, earned double-digit ratings growth in primetime among key demos in 2014. The network rose an exceptional +33% in Men 18-34, +38% in Persons 18-34, +18% in Men 25-54 and +25% in Persons 25-54 in primetime delivery vs. 2013. Primetime ratings on the network also rose by double-digits vs. 2013 among key demos including Men 18-34 +29%, Persons 18-34 +20% and Persons 25-54 +18%. Velocity's double-digit growth was driven throughout the year by the success of the freshman series BITCHIN' RIDES, which became the highest delivering series in the network's history, and by returning programming including FANTOMWORKS, WHEELER DEALERS and OVERHAULIN'.

Velocity's Total Day ratings and delivery growth in 2014 and 4Q14 were also impressive with significant double-digit ratings gains among Persons and Men 25-54, Men 18-49, Persons and Men 18-34, Men 18+ and Persons 2+.

In 4Q14, among networks with fewer than 70 million households, Velocity was the #1 network for Men 25-54 in Primetime. Also in 4Q14, Velocity earned its highest-delivering quarter in network history for Households, Men 25-54, Men 18+ and Total Viewers P2+ in Primetime.

4Q2014 vs. 4Q2013 PRIME RATING
P25-54: +9%
M25-54: +13%
P18-34: +20%
M18-34: +29%

4Q2014 vs. 4Q2013 PRIME DELIVERY
HH: +13%
P25-54: +12%
M25-54: +12%
P18-49: +7%
M18-49: +10%
P18-34: +22%
M18-34: +33%
M18+: +12%
P2+: +13%

2014 vs. 2013 PRIME RATING
P25-54: +18%
M25-54: +6%
P18-49: +11%
P18-34: +20%
M18-34: +29%

2014 vs. 2013 PRIME DELIVERY
HH: +14%
P25-54: +25%
M25-54: +18%
P18-49: +20%
M18-49: +10%
P18-34: +38%
M18-34: +33%
M18+: +14%
P2+: +18%

4Q2014 vs. 4Q2013 TOTAL DAY RATING
HH: +18%
P25-54: +17%
M25-54: +38%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +20%
P2+: +20%

4Q2014 vs. 4Q2013 TOTAL DAY DELIVERY
HH: +34%
P25-54: +32%
M25-54: +44%
P18-49: +24%
M18-49: +27%
P18-34: +18%
M18-34: +25%
M18+: +35%
P2+: +34%

2014 vs. 2013 TOTAL DAY RATING
P25-54: +17%
M25-54: +22%
P18-49: +20%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +22%
P2+: +20%

2014 vs. 2013 TOTAL DAY DELIVERY
HH: +33%
P25-54: +34%
M25-54: +42%
P18-49: +29%
M18-49: +33%
P18-34: +30%
M18-34: +25%
M18+: +40%
P2+: +36%

*Prime rankings include DSNY and DSJR, but exclude NICK (Nov �13 and Nov '14), TOON (Nov '14), for tuning to less than <50% of available hours in Prime.

Source: Nielsen. Live+SD. Time-Period Data for rankings and dayparts, Program data for Program highlights.

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 60 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications, Inc.

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.





  [january 2015]  
S
M
T
W
T
F
S
    


· FANTOMWORKS (MOTORTREND)
· OVERHAULIN (MOTORTREND)
· WHEELER DEALERS (MOTORTREND)





most recent ratings | view all posts
[12/17/25 - 01:30 PM]
ABC News' "Nightline" Ranks #1 in Total Viewers
"Nightline" also posted week-to-week increases in Total Viewers and Adults 25-54.

[12/17/25 - 06:42 AM]
Cricket Celebration Bowl Delivered Double-Digit Increases on ABC
Coverage averaged 2.3 million viewers with a peak of 3.0 million.

[12/16/25 - 02:15 PM]
FOX NFL Week 15 Scores 19.4 Million Viewers for "America's Game of the Week"
Season-to-date, the NFL on FOX is averaging 20,055,000 viewers; up +8% over last year's average (18,630,000) and its best since 2015.

[12/16/25 - 02:15 PM]
"CBS News Presents: A Town Hall with Erika Kirk" Boosts CBS' Time Period Performance in Viewers, Adults 25-54 and Adults 18-49
The special delivered 1.9 million viewers with 265,000 in the adults 25-54 demographic on Saturday, December 13.

[12/16/25 - 12:01 PM]
Netflix Top 10: Week of December 8 - "Wake Up Dead Man: A Knives Out Mystery" Cracks the Case at No. 1 in the Top 10
New comedy series "Man vs. Baby" took No. 1 on the English TV list with 19.1 million views, with the Rowan Atkinson vehicle eliciting laughs over the bumbling Trevor Bingley trying to earn money house-sitting for millionaires while a lost baby keeps him on his toes.

[12/15/25 - 09:19 AM]
Driven by Strong November Viewership, ESPN Earns Third Straight Month of Year-Over-Year Audience Growth for Weekday Studio Programming
Highlights include "The Pat McAfee Show" having its most-viewed November of all time across linear and YouTube with 445,000 average viewers per show and "NFL Live" reaching its second most-watched November since 2016 with 445,000 average viewers.

[12/12/25 - 03:04 PM]
ESPN Scored Most-Watched Jimmy V Women's Classic Ever; Men's Classic Most-Watched in Five Years
The former averaged 1.0 million viewers, peaking with 1.3 million.

[12/11/25 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos
The series also saw gains on the same week last year in Adults 25-54 and Adults 18-49.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/09/25 - 12:01 PM]
Netflix Top 10: Week of December 1 - "My Secret Santa" Sleigh Rides to No. 1 and "Stranger Things" Slays the Top 10 Again
The extensive four-part docuseries "Sean Combs: The Reckoning" grabbed the No. 2 spot on the TV list with 21.8 million views in its opening weekend.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.