or


[01/06/15 - 06:41 AM]
Velocity Ends 2014 in the Driver's Seat with Double-Digit Increases Among Target Demos
Velocity spins the numbers for 2014 to date.

[via press release from Velocity]

VELOCITY ENDS 2014 IN THE DRIVER'S SEAT WITH DOUBLE-DIGIT INCREASES AMONG TARGET DEMOS

--Hit Series BITCHIN' RIDES, FANTOMWORKS, WHEELER DEALERS, OVERHAULIN', Help Drive Gains in 2014--

(Silver Spring, Md.) - Velocity, one of cable's fastest growing brands for men, earned double-digit ratings growth in primetime among key demos in 2014. The network rose an exceptional +33% in Men 18-34, +38% in Persons 18-34, +18% in Men 25-54 and +25% in Persons 25-54 in primetime delivery vs. 2013. Primetime ratings on the network also rose by double-digits vs. 2013 among key demos including Men 18-34 +29%, Persons 18-34 +20% and Persons 25-54 +18%. Velocity's double-digit growth was driven throughout the year by the success of the freshman series BITCHIN' RIDES, which became the highest delivering series in the network's history, and by returning programming including FANTOMWORKS, WHEELER DEALERS and OVERHAULIN'.

Velocity's Total Day ratings and delivery growth in 2014 and 4Q14 were also impressive with significant double-digit ratings gains among Persons and Men 25-54, Men 18-49, Persons and Men 18-34, Men 18+ and Persons 2+.

In 4Q14, among networks with fewer than 70 million households, Velocity was the #1 network for Men 25-54 in Primetime. Also in 4Q14, Velocity earned its highest-delivering quarter in network history for Households, Men 25-54, Men 18+ and Total Viewers P2+ in Primetime.

4Q2014 vs. 4Q2013 PRIME RATING
P25-54: +9%
M25-54: +13%
P18-34: +20%
M18-34: +29%

4Q2014 vs. 4Q2013 PRIME DELIVERY
HH: +13%
P25-54: +12%
M25-54: +12%
P18-49: +7%
M18-49: +10%
P18-34: +22%
M18-34: +33%
M18+: +12%
P2+: +13%

2014 vs. 2013 PRIME RATING
P25-54: +18%
M25-54: +6%
P18-49: +11%
P18-34: +20%
M18-34: +29%

2014 vs. 2013 PRIME DELIVERY
HH: +14%
P25-54: +25%
M25-54: +18%
P18-49: +20%
M18-49: +10%
P18-34: +38%
M18-34: +33%
M18+: +14%
P2+: +18%

4Q2014 vs. 4Q2013 TOTAL DAY RATING
HH: +18%
P25-54: +17%
M25-54: +38%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +20%
P2+: +20%

4Q2014 vs. 4Q2013 TOTAL DAY DELIVERY
HH: +34%
P25-54: +32%
M25-54: +44%
P18-49: +24%
M18-49: +27%
P18-34: +18%
M18-34: +25%
M18+: +35%
P2+: +34%

2014 vs. 2013 TOTAL DAY RATING
P25-54: +17%
M25-54: +22%
P18-49: +20%
M18-49: +14%
P18-34: +33%
M18-34: +20%
M18+: +22%
P2+: +20%

2014 vs. 2013 TOTAL DAY DELIVERY
HH: +33%
P25-54: +34%
M25-54: +42%
P18-49: +29%
M18-49: +33%
P18-34: +30%
M18-34: +25%
M18+: +40%
P2+: +36%

*Prime rankings include DSNY and DSJR, but exclude NICK (Nov �13 and Nov '14), TOON (Nov '14), for tuning to less than <50% of available hours in Prime.

Source: Nielsen. Live+SD. Time-Period Data for rankings and dayparts, Program data for Program highlights.

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 60 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Communications, Inc.

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.





  [january 2015]  
S
M
T
W
T
F
S
    


· FANTOMWORKS (MOTORTREND)
· OVERHAULIN (MOTORTREND)
· WHEELER DEALERS (MOTORTREND)





most recent ratings | view all posts
[01/30/26 - 06:20 AM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" was also up year to year in Total Viewers for the week of January 19.

[01/28/26 - 06:36 AM]
FOX Scores 46 Million Viewers for NFC Championship Between NFC West Rivals
The Seahawks are soaring to the Super Bowl.

[01/28/26 - 06:01 AM]
AFC Championship Game Is This Year's Most-Watched NFL Postseason Game as "NFL on CBS" Caps Off Record-Setting Season
Patriots-Broncos averaged 48,618,000 viewers and peaked with 57,759,000.

[01/27/26 - 12:01 PM]
Netflix Top 10: Week of January 19 - "The Rip" Is Right on the Money at No. 1 in This Week's Top 10
Audiences kept the suspense going as they streamed the murder-mystery thriller "His & Hers," putting the series at No. 1 on the English TV list with 17.2 million views.

[01/26/26 - 04:13 PM]
BET's "Tyler Perry's Sistas" Milestone Season 10 Premiere Garners 1 Million Viewers
The Season 10 premiere delivered a notable lift for BET, posting its strongest performance in nearly six months and improving by double digits versus the prior season launch.

[01/26/26 - 01:23 PM]
UFC Delivers Historic Night in Paramount+ Debut
UFC 324 on Saturday, January 24 delivered nearly five million streaming views and over seven million households, the platform's largest exclusive live event to date.

[01/23/26 - 12:44 PM]
"20/20" Improves on the Previous Week in Adults 25-54 and Adults 18-49, Hitting an 8-Week High in the Key Adult News Demo
"20/20" ranked No. 1 in its two-hour time period in Adults 25-54.

[01/23/26 - 12:28 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49.

[01/23/26 - 10:31 AM]
"College GameDay Built by The Home Depot" Closes Out Historic Season with 2.6 Million Viewers Highlighting Hurricanes and Hoosiers
The six postseason GameDay shows delivered 2.4 million average viewers, up 30 percent year-over-year.

[01/23/26 - 07:37 AM]
Historic Back-to-Back Stretch: ESPN Delivers Its No. 1 and No. 8 Most-Watched Events Ever on Consecutive Days
Across Sunday and Monday, fans consumed 18.7 billion total minutes across ESPN, ABC and ESPN2 - a 28% increase from last season's Divisional Round game and Championship Monday on the same networks.

[01/22/26 - 03:39 PM]
Special Premiere of "The Fall and Rise of Reggie Dinkins" Is the Season's Most-Watched Comedy Episode
The series drew 5.8 million viewers and a 1.4 rating in the 18-49 demo in its special premiere that aired Sunday, January 18.

[01/22/26 - 02:05 PM]
ESPN's MegaCast of the College Football Playoff National Championship Presented by AT&T Delivers 30.1 Million Viewers - The Most-Viewed College Football Game in 11 Years
The game scored 30.1 million viewers, the most-watched college football game since the inaugural CFP National Championship (33.9 million viewers, Oregon/Ohio State, 2014-15) and the second most-watched National Championship of the CFP era.

[01/22/26 - 12:48 PM]
ABC Wednesday Comedies Score with Stellar Midseason Premieres
"Shifting Gears" and "Abbott Elementary" are among top scripted shows of the week in adults 18-49.

[01/22/26 - 07:58 AM]
NBC Sports Delivers Its Most Watched NFL Divisional Playoff Game on Record as Rams-Bears Thriller Averages 45.4 Million Viewers on NBC & Peacock
The audience for Rams-Bears - which increased in every quarter hour from 8:15 p.m. ET until the game-winning score - peaked in the game's closing minutes, with an average of 52.6 million viewers from 9:45-10 pm ET.

[01/21/26 - 10:58 AM]
ABC's Tuesday Dramas Soar with Midseason Premieres
In fact, "High Potential" and "Will Trent" were the top two scripted programs of the week among Total Viewers.