NICKELODEON BOASTS TOP KIDS SHOWS IN OPENING WEEK OF 2015
SpongeBob SquarePants is Week's Number-One Animated Series with Kids 2-11;
Bubble Guppies, Dora and Friends and Wallykazam! Sweep Top Three Spots with Kids 2-5
Nicktoons Posts Double-Digit Increases with Core Kid and Boy Demos
NEW YORK - Jan. 8, 2015 - Nickelodeon's animated and preschool programming closed the first week of January (12/29/14-1/4/15) at the top across several key kid demos.
In animation, SpongeBob SquarePants was the number-one animated series with kids 2-11 (3.6/1.1M) for the week. It also ranked as the top animated kids program across all TV with total viewers (2.1M).
Nickelodeon's hit preschool slate swept the top three spots with kids 2-5. Bubble Guppies (6.0/705K) led the trio, followed by Dora and Friends: Into the City! (5.1/606K) and Wallykazam! (5.1/602K), respectively.
Additionally, Nickelodeon niche net, Nicktoons, posted double-digit increases with its core audiences, scoring a 0.7/90K with kids 6-11 (+17% over a year ago) and 1.0/66K with boys 6-11 (+25%).
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).