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[01/09/15 - 08:17 AM]
ABC's "The Taste" Spikes 29% Against "Idol" to Tie a Season High in Adults 18-49
ABC spins the numbers for Thursday, January 8.

[via press release from ABC]

ABC's The Taste Builds 29% Against Idol to Tie a Season High in AD18-49

The Taste (8-10pm - 3.2 million and 0.9/3 in AD18-49): From 8-10pm against the 2-hour Thursday premiere of American Idol and all originals on CBS and NBC, ABC's The Taste built by double digits week to week in Total Viewers (+14%) and Adults 18-49 (+29%), drawing its biggest audience since its season premiere (on 12/04/14) and matching a season high with young adults.

Quick Take for Thursday, January 8, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Taste" Spikes 29% Against "Idol" to Tie a Season High in Adults 18-49

Thursday Night (01/08/15) - ABC Total Viewer and Adult 18-49 Projections

"The Taste:" Live + 3 = 3.7 million/1.0 rating and Live + 7 = 3.8 million/1.0 rating

Live + Same Day Fast Affiliate Results:

"The Taste" (8:00-10:00 p.m. - 3.2 million and 0.9/3 in AD18-49):

From 8:00-10:00 p.m. against the 2-hour Thursday premiere of "American Idol" and all originals on CBS and NBC, ABC's "The Taste" built by double digits week to week in Total Viewers (+14%) and Adults 18-49 (+29%), drawing its biggest audience since its season premiere (on 12/04/14) and matching a season high with young adults.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/08/15.





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· AMERICAN IDOL (ABC)
· TASTE, THE (ABC)





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