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[01/09/15 - 08:46 AM]
"Parenthood" Equals Its Highest 18-49 Rating Since October 3, 2013
NBC spins the numbers for Thursday, January 8.

[via press release from NBC]

Thursday Primetime Results:

· With its first original telecast in seven weeks, "Parenthood" (1.4/4 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET) equaled its highest 18-49 rating since Oct. 3, 2013 (1.5). This week's 1.4 beats all "Parenthood" ratings since the show's season premiere on Sept. 25 also did a 1.4.

· In total viewers, "Parenthood" delivered its biggest overall audience since the fall 2013 season premiere (5.1 million on Sept. 26, 2013).

· In the time period, "Parenthood" tied for #1 among ABC, CBS and NBC in adults 18-49 and ranked #1 outright among those networks in adults 18-34, women 18-34 and women 18-49. In adults 18-49, "Parenthood" matched original CBS drama competition for the first time since moving to the slot in the fall of 2013.

· "Parenthood" grew from half-hour to half-hour in every key measure while CBS's rival drama "Elementary" declined in all key categories - "Parenthood" won the 10:30-11 p.m. half-hour over "Elementary" in adults 18-49, 1.5 to 1.3.

· Parenthood" will add substantial audience via time-shifting, increasing so far this season by an average of +82% in L+7 vs. these L+SD ratings in 18-49 (from a 1.24 to a 2.26) and more than 2.4 million viewers overall (4.1 million to 6.5 million).

· Upscale: "Parenthood" is the tied as the #1 most upscale primetime series on the Big 4 networks, indexing at a 166 among adults 18-49 living in homes with $100K+ incomes ("most current" L+3 results, tied with "Modern Family," 100 represents an average concentration of those homes).

· "The Biggest Loser" (1.3/4 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET) jumped +44% week to week (1.3 vs. last week's holiday-impacted 0.9) to score its highest 18-49 rating since Oct. 16 (1.3) and equal its high since the "Loser" season premiere (1.6 on Sept. 11, 2014).

· In total viewers, "The Biggest Loser" increased week to week by +41% (4.996 million vs. 3.548 million) to its most-watched episode since the season premiere averaged 5.401 million.

· "Bad Judge" (0.8/3 in 18-49, 3.1 million viewers overall from 9-9:30 p.m. ET) jumped by +0.3 of a rating point or +60% week to week in adults 18-49 (0.8 vs. last week's holiday-impacted 0.5). In total viewers, the increase is +49% or 1.0 million persons (3.119 million vs. 2.109 million).

· "A-to-Z" (0.6/2 in 18-49, 2.0 million viewers overall from 9:30-10 p.m. ET) grew by +0.2 of a rating point or +50% week to week (0.6 vs. last week's holiday-impacted 0.4) and by +51% in total viewers (2.021 million vs. 1.336 million).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Biggest Loser... 1.3... 1.6... 1.7
Bad Judge... 0.8... 1.0... 1.1
A-to-Z... 0.6... 0.8... 0.8
Parenthood... 1.4... 2.2... 2.4

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Biggest Loser ... 5.0 million... 5.8 million... 6.0 million
Bad Judge ... 3.1 million... 3.8 million... 4.0 million
A-to-Z ... 2.0 million... 2.4 million... 2.5 million
Parenthood ... 4.6 million... 6.6 million... 7.0 million

L+7 Averages This Season:

· This season, "The Biggest Loser" is increasing by an average +36% in 18-49 rating (from a 1.26 to a 1.71) and 1.0 million viewers overall (4.6 million to 5.6 million) going from L+SD to L+7.

· "Bad Judge" originals are growing by an average +41% in 18-49 rating (from a 1.05 to a 1.48) and 1.2 million viewers overall (4.3 million to 5.5 million).

· "A-to-Z" originals are increasing by an average +35% in 18-49 rating (from a 0.86 to a 1.16) and 678,000 viewers overall (3.1 million to 3.7 million).

· "Parenthood" originals are growing by an average +82% in 18-49 rating (from a 1.24 to a 2.26) and more than 2.4 million viewers overall (4.1 million to 6.5 million).

In Late-Night Metered Markets Thursday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) tied CBS's "Late Late Show " (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
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M
T
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· A TO Z (NBC)
· BAD JUDGE (NBC)
· BIGGEST LOSER, THE (USA)
· ELEMENTARY (CBS)
· MODERN FAMILY (ABC)
· PARENTHOOD (NBC)





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