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[01/11/15 - 09:00 AM]
Saturday's Broadcast Ratings: FOX Rides NFL Playoffs to Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (1/10/15):

FOX (25.604 million viewers, #1; adults 18-49: 8.6, #1) rocketed to the top spot on Saturday with its coverage of the "NFC Divisional Game: Carolina at Seattle" (25.604 million viewers, #1; adults 18-49: 8.6, #1).

NBC (6.617 million viewers, #2; adults 18-49: 1.8, #2) then claimed the silver with its mix of "NFL Overrun" (17.368 million viewers, #2; adults 18-49: 5.4, #2), "Dateline Saturday Night Mystery" (5.419 million viewers, #3; adults 18-49: 1.2, #3) and a repeat "Saturday Night Live" (3.040 million viewers, #7; adults 18-49: 0.8, #4).

Next up was CBS (4.217 million viewers, #3; adults 18-49: 0.5, #3) with repeats of "Hawaii Five-0" (3.438 million viewers, #6; adults 18-49: 0.4, #8), "NCIS" (4.283 million viewers, #5; adults 18-49: 0.5, #T6) and a new "48 Hours" (4.931 million viewers, #4; adults 18-49: 0.7, #5).

And finally, ABC (2.095 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with encores of "Marvel's Agent Carter" (1.918 million viewers, #9; adults 18-49: 0.3, #T9), another "Marvel's Agent Carter" (1.639 million viewers, #10; adults 18-49: 0.3, #T9) plus "20/20" (2.730 million viewers, #8; adults 18-49: 0.5, #T6).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Jim Carrey and musical guest Iggy Azalea, averaged a 3.3 rating, 8 share from 11:30-1 a.m. ET in household results in the 56 markets metered by Nielsen Media Research and a 1.6/7 in adults 18-49 in the 25 markets with Local People Meters.

·The "Saturday Night Live" encore was the #1 non-sports telecast of the night on the Big 4 in 18-49 in the Local People Meters, ahead of all primetime entertainment programming on those networks in the LPMs.

Here are the highlights of the six ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/11/14):

CBS (27.876 million viewers, #1; adults 18-49: 8.9, #1) was of course the top draw on Saturday with its coverage of the "AFC Divisional Game: Indianapolis at New England " (27.876 million viewers, #1; adults 18-49: 8.9, #1).

FOX (3.738 million viewers, #3; adults 18-49: 1.2, #2) then took home the silver with its mix of "NFL Overrun/Almost Human" (4.547 million viewers, #2; adults 18-49: 1.6, #2) and "Bones" (2.929 million viewers, #4; adults 18-49: 0.8, #3).

Next up was NBC (4.123 million viewers, #2; adults 18-49: 0.7, #3) and its presentation of the "U.S. Figure Skating Championships" (4.123 million viewers, #3; adults 18-49: 0.7, #4).

And finally, ABC (1.827 million viewers, #4; adults 18-49: 0.4, #4) closed out the evening with encores of "The Bachelor" (1.417 million viewers, #6; adults 18-49: 0.3, #6) and "Killer Women" (2.646 million viewers, #5; adults 18-49: 0.4, #5).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Jimmy Fallon and musical guest Justin Timberlake, averaged a 3.8/9 in household results in Nielsen's 56 metered markets and a 2.0/8 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 non-sports telecast of the night on the Big 4 networks in metered-market households and in 18-49 rating in the Local People Meters.

·"SNL" delivered its top encore rating in metered-market households in the past year, since Jan. 5, 2013 (4.6/12 for host Louis C.K. and musical guest fun), which followed an NFL overrun. Excluding nights of NFL overruns, it was "SNL's" top score in metered-market households for a rebroadcast since Oct. 27, 2012 (4.1/10 for host Seth MacFarlane and musical guest Frank Ocean). In adults 18-49 in the Local People Meters, it's the highest-rated "SNL" rebroadcast in the past year, since the Jan. 12, 2013 encore, hosted by Christina Applegate with musical guest Passion Pit, averaged a 2.0/7.

·In metered-market households, last night's "SNL" encore is up versus the same night last year by 12% (3.8/9 vs. 3.4/8).

Source: Nielsen Media Research





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