HALLMARK CHANNEL MAINTAINS ITS STRONGHOLD ON SATURDAY NIGHTS
Network's Latest Original Movie Premiere, A Novel Romance, Elevates Hallmark Channel to be the Most-Watched and Highest-Rated Network in Cable Among HHs and Total Viewers
in the 9-11pm Time Period
Hallmark Channel's original programming continues to take the lead on Saturday nights with the January 10th premiere of A Novel Romance earning a 2.1 HH rating and 2.2 million total viewers. The film was the #1 HH rated program of the day, catapulting Hallmark Channel to become the #1 HH rated cable network in primetime. Additionally, in its 9-11pm time period, A Novel Romance propelled Hallmark Channel to be the most-watched and highest-rated network among HHs and total viewers.
"The continuing success of Hallmark Channel's original programming points to a strong demand for our unique brand of family friendly storytelling," said Michelle Vicary, EVP, Programming & Network Publicity, Crown Media Family Networks. "Between our original movies and series, Saturday nights on Hallmark Channel have become a top destination on cable for viewers - and with fresh content on the network virtually every day in 2015, we are delivering more of what our audience loves than ever before."
In A Novel Romance, Liam Bradley (Dylan Bruce), a romance novelist with a nom d 'plume, retreats to a small town to find inspiration for the follow-up to his previous bestselling books. He instead finds himself falling in love with Sophie Atkinson (Amy Acker), a local book reviewer, herself recovering from a relationship with another public figure. The two struggle with their fears of revealing truths about themselves - just as the writer's public revelation from behind his pseudonym is about to take place, threatening their romance.
Source: The Nielsen Company, January 5-January 11, 2015
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.