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[01/18/15 - 08:06 AM]
"Saturday Night Live," with Host Kevin Hart, Posts Its Highest-Rated Episode in Metered-Market Households Since December 6
NBC spins the numbers for Saturday, January 17.
[via press release from NBC]

Primetime points to follow later.

In Late-Night Metered-Market Household Averages for Saturday night:

· "Saturday Night Live," with host Kevin Hart and musical guest Sia, averaged a 4.1 rating, 10 share from 11:30-1 a.m. ET in household results in the 56 markets metered by Nielsen Media Research and a 2.0/9 in adults 18-49 in the 25 markets with Local People Meters. It's the highest-rated "SNL" in metered-market households since Dec. 6 (with host James Franco and musical guest Nicki Minaj, 4.4). In 18-49 in the Local People Meters, the 2.0 rating matches the prior two originals (2.0 each on Dec. 20 and Dec. 13) and hasn't been bested since the Dec. 6 telecast (2.2).

· The "Saturday Night Live" encore was the #1 telecast of the night on the Big 4 in both metered-market households and 18-49 in the Local People Meters, ahead of all primetime programming on those networks in the LPMs.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Saturday Primetime Results:

· "SNL Vintage" (0.8/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET with an encore of a Dec. 15, 1984 telecast hosted by Eddie Murphy with musical guest Robert Plant) equaled the highest 18-49 rating for a Saturday 10 p.m. "SNL" encore since premiere week on Sept. 27 (0.9/3 with a rebroadcast of the Dec. 13, 1975 edition hosted by Richard Pryor with musical guest Gil Scott-Heron) and set a season high for a 10 p.m. "SNL" encore in total viewers. In the time period, "SNL Vintage" tied for #1 among ABC, CBS and NBC in adults 18-49 and adults 18-34 and ranked #1 outright among those nets in all key adult-male demos. other key demos.

· Week to week, "SNL Vintage" is up +14% in adults 18-49 (0.8 vs. 0.7) and up +17% in total viewers (3.438 million vs. 2.940 million).

· "Dateline Saturday Night Mystery" (0.7/3 in 18-49, 4.3 million viewers overall from 8-10 p.m. ET) ranked #2 in the time period in adults 18-49 among the Big 4 networks, tied for #1 in adults 25-54, men 25-54 and men 18-49 and ranked #1 outright among those nets in women 25-54.

· From its first half-hour to its fourth, "Dateline Saturday Night Mystery" doubled its adults 18-49 rating (0.5 to 1.0), grew by +75% in adults 25-54 (0.8 to 1.4) and increased by +50% in total viewers (3.4 million to 5.1 million).

In Late-Night Metered-Market Household Averages for Saturday night:

· "Saturday Night Live," with host Kevin Hart and musical guest Sia, averaged a 4.1 rating, 10 share from 11:30-1 a.m. ET in household results in the 56 markets metered by Nielsen Media Research and a 2.0/9 in adults 18-49 in the 25 markets with Local People Meters. It's the highest-rated "SNL" in metered-market households since Dec. 6 (with host James Franco and musical guest Nicki Minaj, 4.4). In 18-49 in the Local People Meters, the 2.0 rating matches the prior two originals (2.0 each on Dec. 20 and Dec. 13) and hasn't been bested since the Dec. 6 telecast (2.2).

· The "Saturday Night Live" encore was the #1 telecast of the night on the Big 4 in both metered-market households and 18-49 in the Local People Meters, ahead of all primetime programming on those networks in the LPMs.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [january 2015]  
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