HGTV DELIVERS BEST MONTH EVER, BEST WEEK EVER, IN JANUARY 2015
New York [For Immediate Release - January 27, 2015] After logging its "Best Year Ever" in 2014, HGTV is off to a notable start in 2015 with January now assuming the spot as the highest rated month in the network's history among primetime viewers P25-54 with a .57 and among primetime viewers P18-49 with a .45. Most significantly, during the week of January 19 which now ranks as the highest rated week in HGTV's history, the network had its best weekly primetime ratings among several key demos, including P25-54 with a .63, P18-49 with a .49 and M25-54 with a .41. In January, series such as Fixer Upper, which delivered one of the network's highest rated episodes ever, drove the network to record viewing levels. HGTV also continued its strong ratings performance among all cable networks on weekends -- achieving the #1 ranking among W25-54 and the #2 position among viewers P25-54 in January.
"We always strategize how to start off the year with a bang, and 2015 was especially loud," said Allison Page, general manager, HGTV and DIY Network. "From premiere seasons of popular shows, to new series launches, we brought our A game. We're pleased with the results and excited to keep the momentum going all year."
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).