or


[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[via press release from The Weather Channel]

Original Programming on The Weather Channel Registers Double Digit Increases

Network's Original Programming Marks Record Quarter and Seventh Consecutive Quarter of Year-over-Year Growth

Atlanta, GA - January 29, 2015 - Wrapping up a solid year, original programming on The Weather Channel(R) has delivered steady growth in 2014 with fourth quarter ranking as the seventh consecutive quarter of year-over-year growth in total day delivery for A25-54. In addition, fourth quarter was the network's highest quarter to-date for original programming and marked a significant growth of 42 percent in its key demo (A25-54) compared to the same period two years ago (4Q12). The meteoric growth was also reflected in the P2+ demo, which averaged 187,000 in fourth quarter and registered a 33 percent increase over the same period two years ago (4Q12). "Clearly we have tapped a vein," said David Clark, president of The Weather Channel network. "Few in television today are seeing this kind of consistent growth. We've overhauled our entire slate under the 'It's Amazing Out There' brand positioning and the numbers indicate that our audience agrees. In the popular culture today, nerds rule and The Weather Channel is leading the way." For the full year, the original programming block registered an increase of 11 percent in total day compared to the previous year, and an increase of 20 percent compared to 2012. The original programming successes can be attributed to shows such as Prospectors, Fat Guys in the Woods, Tornado Alley, and Strangest Weather on Earth. Upcoming original primetime premieres include Coast Guard Alaska (February 23), Weather of Biblical Proportions (March 15), and Brainstormers (March 22).

###

Source: The Nielsen Company, Live+Same Day viewing, A25-54 (000), 3/26/12-12/28/14, original programming only. Average monthly time spent viewing in MSU 8p-11p, 12/31/12-12/29/13 vs. 12/30/13-12/28/14. The Weather Company: Where the World Gets its Weather

Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.theweathercompany.com.





  [january 2015]  
S
M
T
W
T
F
S
    


· BRAINSTORMERS (WEATHER)
· COAST GUARD ALASKA (WEATHER)
· FAT GUYS IN THE WOODS (WEATHER)
· PROSPECTORS (WEATHER)
· STRANGEST WEATHER ON EARTH (WEATHER)
· TORNADO ALLEY (WEATHER)
· WEATHER OF BIBLICAL PROPORTIONS (WEATHER)





most recent ratings | view all posts
[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.

[11/13/20 - 08:14 AM]
Thursday's Broadcast Ratings: FOX Holds Off Competition with "Thursday Night Football"
The network leads the night in both total viewers and adults 18-49.