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ABC Earns 2nd on Tuesday in Viewers and AD18-49
Tuesday Prime (8-11pm - 5.2 million and 1.4/4 in AD18-49): ABC earned second place on Tuesday to CBS' original drama lineup in Total Viewers (5.2 million) and Adults 18-49 (1.4/4-tie).
Shark Tank (8-9pm - 7.1 million and 1.9/6 in AD18-49): From 8-9pm, ABC's special Shark Tank ranked a strong #2 in Total Viewers (7.1 million) and Adults 18-49 (1.9/6) to CBS' NCIS, beating Fox's MasterChef Junior (4.9 million and 1.6/5) and NBC's back-to-back episodes of Parks & Recreation (2.8 million and 1.0/3). Shark Tank was up 6% from its most recent original in the time slot (on 1/13/15) in Adults 18-49.
Marvel's Agent Carter (9-10pm - 4.3 million and 1.3/4 in AD18-49): At 9pm, ABC's Marvel's Agent Carter held steady week to week among Adults 18-49 (1.3/4), earning second in the hour over original comedies on NBC (Marry Me/About a Boy = 0.9/3) and Fox (New Girl/The Mindy Project = 1.2/4). The new ABC drama also took second in the hour with Total Viewers (4.3 million).
· On average in the Live + 7 Day numbers, ABC's Marvel's Agent Carter delivers a 2.8 Adult 18-49 rating (up +1.0 rating points or +56% from L+SD) and 9.3 million Total Viewers (up +3.0 million viewers or +48% from L+SD).
Forever (10-11pm - 4.4 million and 0.9/3 in AD18-49): At 10pm, ABC's Forever returned to original for the first time in 3 weeks with strong year-to-year time-period improvement, boosting its slot from the year-ago night by 42% in Total Viewers and by 29% in Adults 18-49 (Killer Women = 3.1 million and 0.7/2 on 2/4/14). On average season to date, the freshman ABC drama is improving the Tuesday 10pm hour by wide margins in Total Viewers (+85%) and Adults 18-49 (+80%) over regular programming during the comparable weeks last season.
· In the most recent round of Live + 7 Day ratings (w/o 1/12/15), Forever doubled its L+SD Adult 18-49 number (+100%) for the 3rd time during its freshman season.
Quick Take for Tuesday, February 3, 2015
(Fast Affiliate Live + Same Day Ratings)
ABC Takes Second on Tuesday Night in Total Viewers and Adults 18-49
"Shark Tank" is Up and Tops Fox's "MasterChef Junior" and NBC's "Parks & Rec"
"Marvel's Agent Carter" Holds Steady and Beats Out Fox's and NBC's Comedies
"Forever" Earns Strong Year-Over-Year Time-Slot Gains in Viewers and Young Adults
Tuesday Night (02/03/15) -- ABC Total Viewer and Adult 18-49 Projections
"Shark Tank:" Live + 3 = 9.2 million/2.3 rating and Live + 7 = 9.5 million/2.4 rating
"Agent Carter:" Live + 3 = 6.4 million/1.9 rating and Live + 7 = 7.2 million/2.1 rating
"Forever:" Live + 3 = 6.9 million/1.4 rating and Live + 7 = 7.7 million/1.6 rating
Live + Same Day Fast Affiliate Results:
ABC Tuesday Prime (8:00-11:00 p.m. - 5.2 million and 1.4/4 in AD18-49):
ABC earned second place on Tuesday to CBS' original drama lineup in Total Viewers (5.2 million) and Adults 18-49 (1.4/4-tie).
"Shark Tank" (8:00-9:00 p.m. - 7.1 million and 1.9/6 in AD18-49):
From 8:00-9:00 p.m., ABC's special "Shark Tank" ranked a strong No. 2 in Total Viewers (7.1 million) and Adults 18-49 (1.9/6) to CBS' "NCIS," beating Fox's "MasterChef Junior" (4.9 million and 1.6/5) and NBC's back-to-back episodes of "Parks & Recreation" (2.8 million and 1.0/3).
· The ABC unscripted series was up 6% from its most recent original in the time slot (on 1/13/15) in Adults 18-49.
"Marvel's Agent Carter" (9:00-10:00 p.m. - 4.3 million and 1.3/4 in AD18-49):
At 9:00 p.m., ABC's "Marvel's Agent Carter" held steady week to week among Adults 18-49 (1.3/4), earning second in the hour over original comedies on NBC ("Marry Me"/"About a Boy" = 0.9/3) and Fox ("New Girl"/"The Mindy Project" = 1.2/4). The new ABC drama also took second in the hour with Total Viewers (4.3 million).
· On average in the Live + 7 Day numbers, ABC's "Marvel's Agent Carter" delivers a 2.8 Adult 18-49 rating (up +1.0 rating points or +56% from L+SD) and 9.3 million Total Viewers (up +3.0 million viewers or +48% from L+SD).
"Forever" (10:00-11:00 p.m. - 4.4 million and 0.9/3 in AD18-49):
At 10:00 p.m., ABC's "Forever" returned to original for the first time in 3 weeks with strong year-to-year time-period increases, boosting its slot from the year-ago night by 42% in Total Viewers and by 29% in Adults 18-49 ("Killer Women" = 3.1 million and 0.7/2 on 2/4/14). On average season to date, the freshman ABC drama is improving the Tuesday 10:00 p.m. hour by wide margins in Total Viewers (+85%) and Adults 18-49 (+80%) over regular programming during the comparable weeks last season.
· In the most recent round of Live + 7 Day ratings (w/o 1/12/15), "Forever" doubled its Live + Same Day Adult 18-49 number (+100%) for the 3rd time during its freshman season.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience
Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 02/03/15.
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