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[02/10/15 - 11:58 AM]
Disney XD Delivers Its #1 Rated Week of All Time in Primetime in Boys 6-14 and Its #2 Week in the Network's Over 15-Year History in Boys 6-11
Disney XD spins the numbers for the week of February 2-8.

[via press release from Disney XD]

Ratings Highlights for the Week of February 2-8, 2015 Final National Ratings

Record Ratings Highs for Disney XD

Disney XD

Disney XD delivered its #1 rated week of all time in Primetime in Boys 6-14 (194,000/1.1 rating) and its #2 week in the network's over 15-year history in Boys 6-11 (149,000/1.2 rating) during the week of February 2, 2015, powered by its "Lab Rats Escape to the Bionic Island" event, and solid ratings for live action and animated series "Star Wars Rebels" and "Gravity Falls." Disney XD also set multi-month highs in Total Viewers (442,000) and Kids 2-11 (247,000/0.6 rating) - since week of 10/13/14.

Year to year, Disney XD surged by double digits across target demographics including by 19% in Total Viewers (442,000 vs. 371,000), by 26% in Kids 6-11 (210,000 vs. 167,000), by 42% in Boys 6-11 (149,000 vs. 105,000), by 22% in Kids 2-11 (247,000 vs. 202,000) and by 38% in Boys 2-11 (171,000 vs. 124,000).

· "Lab Rats Escape to the Bionic Island" (M-Th, 8:30 - 9:00 p.m.) accounted for the channel's Top 4 telecasts of the week across the board led by Wednesday's episode, the series' most-watched telecast in over 6 months and its #5 telecast to date (out of 66 to date) in Total Viewers (1.059 million), Kids 2-11 (624,000/1.6 rating) and Kids 6-11 (516,000/2.2 rating) - since 7/28/14.

· The event produced considerable double digit increases over year ago time period averages across all demos, including by 55% in Total Viewers (869,000 vs. 559,000), by 59% in Kids 6-11 (429,000 vs. 270,000) and by 58% in Kids 2-11 (491,000 vs. 310,000). Gains were even greater in key boys, up by 66% in Boys 6-11 (288,000 vs. 174,000) and by 64% in Boys 2-11 (320,000 vs. 195,000).

· 2015 to date, "Lab Rats" is Disney XD's #1 series in Kids 6-11 (446,000/1.9 rating), Boys 6-11 (306,000/2.5 rating), Kids 2-11 (517,000/1.3 rating) and Boys 2-11 (342,000/1.7 rating) and its #1 live-action series in Total Viewers (915,000).

· Monday's all new "Star Wars Rebels" (9:00 - 9:30 p.m.) delivered an over 3-month high in Total Viewers (707,000) and near 3-month highs in Kids 6-11 (247,000/1.0 rating) and Boys 6-11 (212,000/1.7 rating) - since 10/27/14 and 11/17/14, respectively.

· 2015 to date, "Star Wars Rebels" is Disney XD's #1 series in Total Viewers (1.044 million) and its #1 animated series in Kids 6-11 (291,000/1.2 rating), Boys 6-11 (221,000/1.8 rating), Kids 2-11 (424,000/1.1 rating) and Boys 2-11 (324,000/1.6 rating).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile (WATCH Disney XD app) and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches 80 million households via its basic cable and satellite affiliates. There are 31 Disney XD channels available in 25 languages around the world.

Source: NMR, final national U.S. ratings, week of 2/2/15 - 2/8/15, Live + Same Day. 2015 to date: 12/29/14-2/8/15, most current, original episodes.





  [february 2015]  
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· GRAVITY FALLS (DISNEY XD)
· LAB RATS (DISNEY XD)
· STAR WARS: REBELS (DISNEY XD)





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