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[02/10/15 - 08:51 AM]
"The Celebrity Apprentice" Matches the Sixth Week of Its Prior Cycle in Adults 18-49 and Is Up 7% In Total Viewers
NBC spins the numbers for Monday, February 9.

[via press release from NBC]

Monday Primetime Results:

· A clip show of "The Celebrity Apprentice" averaged a 1.2/4 in 18-49 and 4.6 million viewers overall from 8-9 p.m. ET.

· "The Celebrity Apprentice" (1.4/4 in 18-49, 4.9 million viewers overall from 9-10:01 p.m. ET) built by +17% on its lead-in from a clip-show "Apprentice" in adult 18-49 rating and by +38% in men 18-49 (1.1 vs. 0.8).

· Despite the diminished lead-in, "The Celebrity Apprentice" matched the sixth week of the prior cycle in 2013 in adults 18-49 (1.4 vs. 1.4 from 10-11 p.m. ET on Sunday, April 7, 2013) and is up +7% in total viewers (4.866 million vs. 4.535 million).

· "The Celebrity Apprentice" will grow in L+7 -- "Apprentice" is averaging a +24% increase in 18-49 going from L+SD to L+7 (1.11 to 1.64) and 1.3 million persons (from 6.4 million to 7.7 million).

· "State of Affairs" (1.0/3 in 18-49, 4.0 million viewers overall from 10:01-11 p.m. ET) retained a best-yet 71% of its lead-in from "The Celebrity Apprentice" in 18-49.

· Despite the 10 p.m. hour, "State of Affairs" retained its full adult 18-49 rating half-hour to half-hour (1.0 vs. 1.0).

· "State of Affairs" will increase substantially in L+3 -- the week-ago telecast grew by +48% in 18-49 going from L+SD to L+3 (1.11 to 1.64) and 2.0 million persons (from 4.7 million to 6.7 million)..

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
The Celebrity Apprentice, 9 p.m.... 1.4... 1.8... 1.9
State of Affairs... 1.0... 1.5... 1.7

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
The Celebrity Apprentice, 9 p.m. ... 4.9 million... 6.0 million... 6.3 million
State of Affairs... 4.0 million... 6.2 million... 6.8 million

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.1/6; and ABC's "Jimmy Kimmel Live," 2.4/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· APPRENTICE, THE (NBC)
· STATE OF AFFAIRS (NBC)





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