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[02/11/15 - 08:49 AM]
"Chicago Fire" Grows During Its Second Half-Hour to Rank #1 in 18-49 Among ABC, CBS and NBC from 10:30-11
NBC spins the numbers for Tuesday, February 10.

[via press release from NBC]

Tuesday Results (updated with L+3 and L+7 projections below):

· "Chicago Fire" (1.4/5 in 18-49, 6.2 million viewers overall from 10-11 p.m. ET) grew during its second half-hour to rank #1 in 18-49 among ABC, CBS and NBC from 10:30-11 (1.5 vs. 1.4 for "Person of Interest" for that half-hour).

· "Chicago Fire" held steady or grew from half-hour to half-hour in every key measure while the ABC and ABC drama competition held steady or declined in all key categories. "Chicago Fire" increased half-hour to half-hour by +7% in adults 18-49 (1.4 to 1.5), +6% in adults 25-5 (1.8 to 1.9) and +4% in women 25-54 (2.4 to 2.5).

· For the full hour-long time period, "Chicago Fire" finished within 0.1 of the slot lead among those networks in adults 18-49 and ranked #1 for the hour among those nets in women 18-34 (1.1), women 18-49 (1.9) and adults 18-34 (0.7, tie).

· "Chicago Fire" will grow substantially in L+7 - "Chicago Fire" first-runs have increased by an average +57% in 18-49 rating (from a 1.95 to a 3.07) and more than 3.5 million viewers overall (7.6 million to 11.2 million) going from L+SD to L+7. PROJECTED L+7 RESULTS: 2.5 in 18-49, 9,6 million viewers overall.

· "Marry Me" (0.8/2 in 18-49, 2.1 million viewers overall from 9-9:30 p.m. ET) matched its week-ago 18-49 rating (0.8 vs. 0.8) and is up slightly in total viewers, pending updates (2.148 million vs. 2.143 million). "Marry Me" grew +11% week to week in adults 25-54 (1.0 vs. 0.9) and is up +38% in women 18-49 (1.1 vs. 0.8).

· "About a Boy" (0.8/3 in 18-49, 2.7 million viewers overall from 9:30-10 p.m. ET) retained 100% of its 18-49 lead-in from "Marry Me." "About a Boy" maintained or built on its adult 18-49 lead-in for a fifth straight telecast.

· "Parks and Recreation" (1.0/4 in 18-49, 3.0 million viewers overall from 8-8:30 p.m. ET) tied for #2 in the time period in men 18-34 among the Big 4 nets (0.8 rating). In adults 18-49, "Parks" matched what the show was averaging at the end of last season (1.0 rating with its final four episodes on Thursday nights last April).

· Upscale: "Parks and Recreation" is this season's #3 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (with a 158 index, "most current" L+3 results, 100 represents an average concentration of those homes, behind only "Modern Family" [164] and "Parenthood" [163]).

· "Parks and Recreation" (1.0/3 in 18-49, 2.4 million viewers overall from 8:30-9 p.m. ET) retained its full lead-in in adults 18-49 and grew +10% versus lead-in in women 18-34 (1.1 vs. 1.0).

Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3... L+7
Parks (8 p.m.)... 1.0... 1.5... 1.6
Parks (8:30)... 1.0... 1.5... 1.6
Marry Me... 0.8... 1.0... 1.0
About a Boy... 0.8... 1.1... 1.2
Chicago Fire... 1.4... 2.3... 2.5

Persons 2+ (Total Viewers)
Show... L+SD... L+3... L+7
Parks (8 p.m.)... 3.0 million... 3.8 million... 3.9 million
Parks (8:30)... 2.4 million... 3.2 million... 3.3 million
Marry Me ... 2.1 million... 2.5 million... 2.5 million
About a Boy ... 2.7 million... 3.5 million... 3.8 million
Chicago Fire ... 6.2 million... 9.0 million... 9.6 million

In Late-Night Metered Markets Tuesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.7/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) beat CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [february 2015]  
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· ABOUT A BOY (NBC)
· CHICAGO FIRE (NBC)
· MARRY ME (NBC)
· PARKS & RECREATION (NBC)





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