[02/18/15 - 10:57 AM]
Disney Channel Sweeps Total Day for the 8th-Consecutive Week Across Major Youth Demos
Disney Channel spins the numbers for the week of February 9-15.

[via press release from Disney Channel]

Ratings Highlights February 9-15, 2015 - Final National Ratings

Disney Channel Dominates Total Day for the 8th-Consecutive Week Across Major Youth Demos and Cable TV for the 4th Week in a Row in Total Viewers

24-Hour Disney Junior channel Nears 2-Consecutive Years as TV's #1 Preschool-Dedicated Network in Total Viewers, Kids 2-5 and Boys 2-5

Disney Channel: Total Day and Prime Highlights

During the week of February 9, 2015, powered by the premiere of Disney Channel Original Movie "Bad Hair Day" and the series launch of Disney XD series "Penn Zero: Part-Time Hero," Disney Channel swept Total Day, ranking as cable TV's #1 network for the 4th-consecutive week in Total Viewers (1.3 million) and was TV's #1 network for the 8th-straight week across target youth Kids 2-11 (659,000/1.7 rating), Kids 6-11 (446,000/1.9 rating) and Tween 9-14 (404,000/1.7 rating) demographics.

· Disney Channel has been TV's #1 network for 195-consecutive weeks in Tweens (~4 years), for the 49th-straight week in Kids 6-11 (194 out of 195 overall) and for the 8th week in a row in Kids 2-11.

· Disney Channel exceeded Nickelodeon by 11% in Kids 2-11 (659,000 vs. 594,000), by 33% in Kids 6-11 (446,000 vs. 336,000) and by 73% in Tweens 9-14 (404,000 vs. 234,000). In Prime, Disney Channel is cable TV's #1 network for the 494th-consecutive week among Kids 6-11 (822,000/3.5 rating - 9 1/2 years) and for the 231st week running among Tweens 9-14 (701,000/2.9 rating - 4+ years). Disney Channel also had its most watched week in Primetime in 6 months among Kids 2-11 (1.1 million/2.7 rating) and Kids 6-11 - since week of 8/11/14.

· Friday's premiere of original movie "Bad Hair Day" (8:00 - 9:44 p.m.) ranked as the week's #2 scripted cable TV telecast in Total Viewers (4.0 million) and debuted as the #1 cable TV telecast of 2015 to date in Kids 2-11 (2.0 million/5.1 rating), Kids 6-11 (1.6 million/6.9 rating) and Tweens 9-14 (1.4 million/5.9 rating).

· Sunday's Season 2 debut of "I Didn't Do It" (9:00 - 9:30 p.m.) stood as the series' #1 most watched telecast in 1-year in Total Viewers (2.5 million), in nearly 7 months in Kids 2-11 (1.3 million/3.3 rating) and in close to 8 months in Kids 6-14 (1.6 million/4.5 rating) - since 2/16/14, 7/27/14 and 6/22/14, respectively.

· Disney Channel aired the Top 15 TV telecasts in Kids 2-11 and Top 13 in both Kids 6-11 and Tweens (Top 5 below):

24-Hour Disney Junior channel

24-hour Disney Junior channel, now in its second year as a publicly measured Nielsen network, ranked as TV's #1 preschooler-devoted Total Day network for the 98th-consecutive week among Total Viewers (555,000), Kids 2-5 (244,000/1.6 rating) and Boys 2-5 (120,000/1.5 rating) - every week since 4/1/13 - for the 43rd-straight week in Girls 2-5 (124,000/1.6 rating) and 86th in Women 18-49 (113,000). Year to year, the channel surged by double digits across the board, including by 33% in Total Viewers (555,000 vs. 417,000) and by 20% in Kids 2-5 (244,000 vs. 203,000).

· Among Kids 2-5, "Mickey Mouse Clubhouse" (339,000/2.2 rating) and "Miles from Tomorrowland" (335,000/2.2 rating) were the week's Top 2 TV series across preschooler networks.

· Disney Junior channel more than doubled Nick Jr. for the 12th week in a row in Total Viewers (+109% - 555,000 vs. 266,000) and for the 14th-straight week in Kids 2-5 (+103% - 244,000 vs. 120,000) and Boys 2-5 (+140% - 120,000 vs. 50,000) - since weeks of 11/24/14 and 11/10/14, respectively. The channel also led by more than double in Women 18-49 (+146% - 113,000 vs. 46,000) and was ahead by solid double digits in Girls 2-5 (+77% - 124,000 vs. 70,000).

· Disney Junior channel towered over Sprout by triple-digit margins for the 98th-consecutive week among Total Viewers (+268% - 555,000 vs. 151,000), Kids 2-5 (+336% - 244,000 vs. 56,000), Girls 2-5 (+396% - 124,000 vs. 25,000) and Boys 2-5 (+287% - 120,000 vs. 31,000) and for 50th week in a row in Women 18-49 (+223% - 113,000 vs. 35,000).

Source: NTI, U.S. ratings. Week of 2/9/15-2/15/15, Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

  [february 2015]  


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