HALLMARK CHANNEL'S NEWEST PROGRAMMING EVENT, "COUNTDOWN TO VALENTINE'S DAY," COURTS 30 MILLION UNDUPLICATED VIEWERS AND 6.7 MILLION W25-54
Franchise Wraps with Valentine's Day World Premiere Original Movie, All of My Heart, Charting as Most-Watched and Highest-Rated Non-Sports Telecast of the Day
On the heels of its most successful Countdown to Christmas campaign of all time, Hallmark Channel continues to attract viewers to its celebratory fare, with Countdown to Valentine's Day - the network's newest annual tent pole programming event - reaching over 30 million unduplicated viewers and 6.7 million W25-54 over the course of its two week run (January 31 - February 15, 2015). Featuring over 300 hours of romance-themed content, the initiative's 5 new original movie premieres, alone, drew 8.7 million unduplicated viewers and 1.6 million W25-54, and out-delivered the corresponding 8-10pm time period average in 2014 by 83% among HH; 87% among total viewers; and 113% among W25-54.
Countdown to Valentine's Day culminated with top ratings for the February 14th world premiere of the film All of My Heart, which earned a 2.7 HH rtg. and warmed the hearts of 3 million viewers to become the highest-rated telecast of the day among total viewers and HH and most-watched among HH, excluding sports. The movie also marks the 2nd highest HH-rated original movie debut on all of cable for 2015 to-date.
"Between the immense popularity of Countdown to Christmas and now these results for our inaugural Countdown to Valentine's Day, it is resoundingly clear that our viewers gravitate toward Hallmark Channel's celebratory programming events," said Michelle Vicary, executive vice president, programming & network publicity. "We look forward to giving our audience more of what they want and to building on our foundation of annual franchises celebrating a variety of special occasions and holidays throughout the year."
In All of My Heart, a young caterer's life suddenly changes course when she inherits a country home and learns she must share it with a career-obsessed Wall Street trader. At first, these opposites do not attract, but feelings begin to change when they find themselves having to work side-by-side to restore their newly acquired home.
Source: The Nielsen Company, February 9-February 15, 2015
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.
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