or


[02/18/15 - 01:36 PM]
Hallmark Channel's Newest Programming Event, "Countdown to Valentine's Day," Courts 30 Million Unduplicated Viewers and 6.7 Million Women 25-54
The Hallmark Channel spins the numbers for January 31 through February 15.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S NEWEST PROGRAMMING EVENT, "COUNTDOWN TO VALENTINE'S DAY," COURTS 30 MILLION UNDUPLICATED VIEWERS AND 6.7 MILLION W25-54

Franchise Wraps with Valentine's Day World Premiere Original Movie, All of My Heart, Charting as Most-Watched and Highest-Rated Non-Sports Telecast of the Day

On the heels of its most successful Countdown to Christmas campaign of all time, Hallmark Channel continues to attract viewers to its celebratory fare, with Countdown to Valentine's Day - the network's newest annual tent pole programming event - reaching over 30 million unduplicated viewers and 6.7 million W25-54 over the course of its two week run (January 31 - February 15, 2015). Featuring over 300 hours of romance-themed content, the initiative's 5 new original movie premieres, alone, drew 8.7 million unduplicated viewers and 1.6 million W25-54, and out-delivered the corresponding 8-10pm time period average in 2014 by 83% among HH; 87% among total viewers; and 113% among W25-54.

Countdown to Valentine's Day culminated with top ratings for the February 14th world premiere of the film All of My Heart, which earned a 2.7 HH rtg. and warmed the hearts of 3 million viewers to become the highest-rated telecast of the day among total viewers and HH and most-watched among HH, excluding sports. The movie also marks the 2nd highest HH-rated original movie debut on all of cable for 2015 to-date.

"Between the immense popularity of Countdown to Christmas and now these results for our inaugural Countdown to Valentine's Day, it is resoundingly clear that our viewers gravitate toward Hallmark Channel's celebratory programming events," said Michelle Vicary, executive vice president, programming & network publicity. "We look forward to giving our audience more of what they want and to building on our foundation of annual franchises celebrating a variety of special occasions and holidays throughout the year."

In All of My Heart, a young caterer's life suddenly changes course when she inherits a country home and learns she must share it with a career-obsessed Wall Street trader. At first, these opposites do not attract, but feelings begin to change when they find themselves having to work side-by-side to restore their newly acquired home.

Source: The Nielsen Company, February 9-February 15, 2015

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as Cedar Cove and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed Hallmark Hall of Fame library.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, tvtag, YouTube





  [february 2015]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/01/23 - 01:25 PM]
Hallmark Channel's "New Year New Movies!" Programming Event Makes Network #1 in January
Notably, the event featured the latest trilogy of "The Wedding Veil" films.

[01/31/23 - 02:24 PM]
Netflix Top 10 Week of January 23: "You People" Took the Top Spot on the English Films List; Oscar Bump for "All Quiet on the Western Front"
Season 2 of "Ginny & Georgia" is holding on strong on the English TV List with 55.61M hours viewed.

[01/31/23 - 12:31 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 25-54 for the 2nd Straight Week
Season to date, "Nightline" is growing compared to the same point last season in Total Viewers (+8% - 913,000 vs. 842,000).

[01/31/23 - 11:32 AM]
"Tamron Hall" Grows Year to Year for the 14th Consecutive Week in Total Viewers
"Tamron Hall" ranks among the season's Top 5 highest-rated syndicated talk shows in Households (0.7 rating - No. 5 tie).

[01/31/23 - 10:32 AM]
Most-Watched Edition of "NBA Saturday Primetime on ABC" in Four Years
The ESPN-produced broadcast on ABC generated an average of 3.7 million viewers (3,691,000), peaking with 5,035,000 viewers from 11:15-11:30 p.m. ET.

[01/31/23 - 10:32 AM]
"Live with Kelly and Ryan" Builds Week to Week and Year to Year in Viewers
On average for the 2022-2023 season, "Live with Kelly and Ryan" is the No. 1 daytime talk show - network or syndicated - in Households (1.6 rating), Total Viewers (2.306 million) and Women 25-54 (0.6 rating).

[01/31/23 - 07:01 AM]
"The Last of Us" Grows to 6.4 Million Viewers Sunday Night
Four current HBO Original series now have cross platform audiences averaging more than 15 million viewers per episode.

[01/31/23 - 06:30 AM]
CBS Sizzles on Sunday Night with Massive Viewership, Led by Most-Watched NFL Conference Championship Game in Four Years
CBS delivered massive viewership on Sunday night with a total of 63 million viewers for its coverage of the AFC Championship Game and a post-game episode of hit drama "Fire Country," according to Nielsen national ratings.

[01/27/23 - 01:06 PM]
FOX's All-New Critically Acclaimed Drama "Accused" Delivers More Than 11 Million Viewers in Series Premiere
Additionally, it is FOX's highest-rated, most-watched and most-streamed drama debut in three years and FOX's second most-streamed drama launch ever, with 1.2 million viewers on Hulu and FOX NOW.

[01/26/23 - 07:59 AM]
"Tamron Hall" Grows to Its Most-Watched Week Since March 2021 and to Its Highest-Rated Week in Women 25-54 Since July 2021
"Tamron Hall" ranks among the season's Top 5 highest-rated syndicated talk shows in Households (0.7 rating - No. 5 tie).

[01/25/23 - 04:02 PM]
"Live with Kelly and Ryan" Builds Over the Prior Week in Both Households and Total Viewers
On average for the 2022-2023 season, "Live with Kelly and Ryan" is the No. 1 daytime talk show - network or syndicated - in Households (1.6 rating), Total Viewers (2.295 million) and Women 25-54 (0.6 rating).

[01/24/23 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 Across All Key Demos
On Monday (1/16/23), "Nightline" scored its strongest telecast in Total Viewers (1.213 million), Adults 25-54 (442,000) and Adults 18-49 (340,000) since September.

[01/24/23 - 01:38 PM]
Netflix Top 10 Week of January 16: "Ginny & Georgia" Is the Most Viewed Title This Week
"That '90s Show" debuted on the list with 41.08M hours viewed.

[01/24/23 - 12:58 PM]
NBC Sports' Presentation of Arsenal-Manchester United Is Most-Watched Premier League Match in U.S. History
Led by Peacock, NBC Sports set a record for a simulstreamed Premier League match, with an Average Minute Audience (AMA) of 510,000 viewers for Arsenal-Manchester United.

[01/24/23 - 11:25 AM]
ABC's "Jimmy Kimmel Live!" Is Week's No. 1 Late-Night Talker in Adults 18-49, Beating NBC's "Fallon" and CBS' "Colbert" by More Than 20% Each
The Monday broadcast of "Kimmel" (on 1/16/23) was the No. 1 late-night telecast of the week among Adults 18-49 (584,000).