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[02/22/15 - 09:52 AM]
Saturday's Broadcast Ratings: "Dateline" Paves the Way for NBC Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (2/21/15):

NBC (5.221 million viewers, #1; adults 18-49: 1.0, #1) claimed the top spot on Saturday with its duo of "Dateline Saturday Night Mystery" (5.706 million viewers, #1; adults 18-49: 1.0, #T1) and "Saturday Night Live" (4.252 million viewers, #4; adults 18-49: 1.0, #T1).

CBS (4.526 million viewers, #2; adults 18-49: 0.7, #2) then took home the silver with repeats of "Hawaii Five-0" (4.012 million viewers, #5; adults 18-49: 0.5, #T5) and "Scorpion" (4.371 million viewers, #3; adults 18-49: 0.6, #4) plus a new "48 Hours" (5.195 million viewers, #2; adults 18-49: 0.8, #3).

Next up was ABC (1.944 million viewers, #3; adults 18-49: 0.5, #3) and its special "Countdown to the Oscars: An Insider's Guide" (2.906 million viewers, #6; adults 18-49: 0.5, #T5) followed by the feature "The Social Network" (1.751 million viewers, #7; adults 18-49: 0.5, #T5).

And finally, a repeat of "Backstrom" (1.382 million viewers, #8; adults 18-49: 0.4, #8) and the special "Daytona 500 Bash at the Beach" (1.038 million viewers, #9; adults 18-49: 0.3, #9) closed out the evening on FOX (1.210 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

·An encore telecast "Saturday Night Live," with host and musical guest Blake Shelton, averaged a 3.1 rating, 8 share in household results in Nielsen's 56 metered markets and a 1.4/7 in adults 18-49 in the 25 markets with Local People Meters,

·"SNL" is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the Local People Meters, ahead of all primetime programs on the Big 4 networks in that key measure.


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/22/14):

NBC (13.194 million viewers, #1; adults 18-49: 2.8, #1) was still the top draw on Saturday with its penultimate evening of "2014 Olympic Winter Games" (13.194 million viewers, #1; adults 18-49: 2.8, #1) coverage.

ABC (2.392 million viewers, #3; adults 18-49: 0.7, #2) then topped the leftovers with encores of "Shrek the Third" (2.483 million viewers, #5; adults 18-49: 0.7, #2) and "20/20" (2.210 million viewers, #6; adults 18-49: 0.5, #T4).

Next up was CBS (2.949 million viewers, #2; adults 18-49: 0.5, #3) and its all-repeat lineup of "Mike & Molly" (2.511 million viewers, #4; adults 18-49: 0.5, #T4), "The Crazy Ones" (1.788 million viewers, #7; adults 18-49: 0.3, #8), "CSI: Crime Scene Investigation" (3.038 million viewers, #3; adults 18-49: 0.5, #T4) and "48 Hours" (3.659 million viewers, #2; adults 18-49: 0.6, #3).

And finally, FOX (1.179 million viewers, #4; adults 18-49: 0.3, #4) closed out the night with its special "The Daytona 500 Bash at the Beach" (1.525 million viewers, #8; adults 18-49: 0.4, #7) alongside a rebroadcast of "The Following" (0.834 million viewers, #9; adults 18-49: 0.2, #9).

In late-night metered market ratings (via NBC's press release):

·NBC's Saturday 11:05-11:30 p.m. ET preview of "About a Boy," following primetime coverage of the Sochi Olympics, generated solid sampling for the new series, averaging a 2.2 rating in adults 18-49 and 8.257 million viewers overall, according to "fast official" ratings from Nielsen Media Research.

·Versus Olympics results in the 10:30-11 half-hour, "About a Boy" retained 76% of that lead-in rating in adults 18-49 (2.2 vs. 2.9).

·While the special telecast gave the broad Olympic audience an opportunity to sample the new NBC comedy, last night's preview of "About a Boy" aired outside of primetime and will not be included in averages for the night, week or season.

·"About a Boy" debuts in its regular time slot this Tuesday at 9 p.m. ET.

Source: Nielsen Media Research





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