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[02/23/15 - 08:48 AM]
Rebroadcast of "Dateline NBC" Ties for #2 in the Hour Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Sunday, February 22.

[via press release from NBC]

Sunday Results:

· A rebroadcast of "Dateline NBC" (0.9/3 in 18-49, 5.4 million viewers overall from 7-8 p.m. ET) tied for #2 in the hour among the Big 4 networks in adults 18-49 and ranked #2 outright among those nets in women 18-49 (1.0 rating) and women 25-54 (1.5 rating).

· The "Dateline" encore grew from its first half-hour to its second by +13% in adults 18-49 (0.8 to 0.9), +8% in adults 25-54 (1.3 to 1.4) and +23% in women 25-54 (1.3 to 1.6).

· An encore telecast of "Chicago Fire" averaged a 0.4/1 in 18-49 and 2.3 million viewers overall from 8-9 p.m. ET. Despite the 8:30 start of ABC's "Academy Awards" coverage, "Chicago Fire" held steady from half-hour to half-hour in adults 18-49 (0.4 vs. 0.4) and adults 25-54 (0.6 vs. 0.6) and grew from half-hour to half-hour in adults and women 18-34.

· A rebroadcast of "Law & Order: Special Victims Unit" averaged a 0.5/1 in 18-49 and 2.4 million viewers overall from 9-10 p.m. ET. From half-hour to half-hour, "SVU" grew by 0.1 of a rating point or +20% in adults 18-49 (0.5 to 0.6), +17% in adults 25-54 (0.6 to 0.7) and +11% in total viewers (2.3 million to 2.6 million).

· An encore "Chicago P.D." (0.6/2 in 18-49, 2.8 million viewers overall from 10-11 p.m. ET) tied for #2 in the hour among ABC, CBS and NBC in adults 18-49 and adults 25-54 and was #2 outright among those nets in women 18-49 and women 25-54 behind only ABC's "Academy Awards."

· Despite the 10 p.m. hour, the "Chicago P.D." rebroadcast grew or held steady from half-hour to half-hour in every key measure, increasing by 0.1 of a point or +17% in adults 18-49 (0.6 to 0.7), +13% in adults 25-54 (0.8 to 0.9), +17% in men 25-54 (0.6 to 0.7) and +22% in women 25-54 (0.9 to 1.1).

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2015]  
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· CHICAGO FIRE (NBC)
· CHICAGO PD (NBC)
· DATELINE NBC (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)





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